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Dynamics of individual actors’ self, social, and task pre-dispositions in multi-actor service ecosystems

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  • Finsterwalder, Jörg
  • Kuppelwieser, Volker G.
  • Fisk, Raymond P.

Abstract

Actors increasingly engage in service ecosystems where multiple other actors can be present and influence value co-creation. Comprehending such contexts has gained importance in research but remains an emerging field of study due to the complexity of such multi-actor encounters. To unpack this complexity, we establish novel actor engagement foundations to explicate value co-creation in multi-actor service ecosystems. Our research informs on value co-creation at a meta-theoretical level utilizing the explanatory power of mid-range theory. We suggest that actor pre-disposition (propensity to engage) differs from actor disposition (readiness to engage) outlined in engagement literature. Applying a longitudinal study design and using an established measurement from organizational psychology, we uncover a novel dynamic perspective on these pre-dispositions prior to and during resource investment throughout multi-actor engagement activities. Self-, social, and task pre-dispositions change over time when actors engage with one another to collaborate making this relatively stable construct of attitude “flexi-stable”.

Suggested Citation

  • Finsterwalder, Jörg & Kuppelwieser, Volker G. & Fisk, Raymond P., 2022. "Dynamics of individual actors’ self, social, and task pre-dispositions in multi-actor service ecosystems," Journal of Business Research, Elsevier, vol. 147(C), pages 518-531.
  • Handle: RePEc:eee:jbrese:v:147:y:2022:i:c:p:518-531
    DOI: 10.1016/j.jbusres.2022.04.023
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