Creating sense of presence in a virtual reality experience: Impact on neurophysiological arousal and attitude towards a winter sport
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DOI: 10.1016/j.smr.2019.10.003
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References listed on IDEAS
- Turner, Paul & Cusumano, Sam, 2000. "Virtual Advertising: Legal Implications for Sport," Sport Management Review, Elsevier, vol. 3(1), pages 47-70, May.
- Christian Homburg & Danijel Jozić & Christina Kuehnl, 2017. "Customer experience management: toward implementing an evolving marketing concept," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 377-401, May.
- Paul Turner & Sam Cusumano, 2000. "Virtual Advertising: Legal Implications for Sport," Sport Management Review, Taylor & Francis Journals, vol. 3(1), pages 47-70, January.
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Cited by:
- Uhm, Jun-Phil & Kim, Sanghoon & Do, Chanwook & Lee, Hyun-Woo, 2022. "How augmented reality (AR) experience affects purchase intention in sport E-commerce: Roles of perceived diagnosticity, psychological distance, and perceived risks," Journal of Retailing and Consumer Services, Elsevier, vol. 67(C).
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Keywords
Presence; Arousal; Attitude; Virtual reality; EEG; Environment;All these keywords.
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