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An ANP approach to estimate the market shares of the car industry companies in Romania

Author

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  • Busu Mihail

    (Bucharest University of Economic Studies, Bucharest, Romania)

  • Stamule Stere

    (Bucharest University of Economic Studies, Bucharest, Romania)

Abstract

Car industry is one of the most important sectors in Romania with a significant impact on country’s GDP. This paper presents the construction and the evaluation of an Analytical Network Process (ANP) market share model, which emerged from extended in-depth interviews with top managers of the main Romanian car industry producers. ANP model was used to estimate the market share and compare the results with the actual values, expressed by Saaty’s compatibility index, then validate this model and offer comparative numerical weights of importance car industry in Romania. The conclusions of the article are in line with the research in the field and show that the automotive market shares in Romania estimated by the ANP model are confirming the companies’ calculations. The software we have used in our analysis was Super Decision 3.2 software.

Suggested Citation

  • Busu Mihail & Stamule Stere, 2020. "An ANP approach to estimate the market shares of the car industry companies in Romania," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 953-962, July.
    • Handle: RePEc:vrs:poicbe:v:14:y:2020:i:1:p:953-962:n:90
    DOI: 10.2478/picbe-2020-0090
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    References listed on IDEAS

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    1. Xiaojia Wang & Chenggong Li & Jennifer Shang & Changhui Yang & Bingli Zhang & Xinsheng Ke, 2017. "Strategic Choices of China’s New Energy Vehicle Industry: An Analysis Based on ANP and SWOT," Energies, MDPI, vol. 10(4), pages 1-27, April.
    2. Christian Homburg & Danijel Jozić & Christina Kuehnl, 2017. "Customer experience management: toward implementing an evolving marketing concept," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 377-401, May.
    3. Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.
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