An ANP approach to estimate the market shares of the car industry companies in Romania
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DOI: 10.2478/picbe-2020-0090
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References listed on IDEAS
- Xiaojia Wang & Chenggong Li & Jennifer Shang & Changhui Yang & Bingli Zhang & Xinsheng Ke, 2017. "Strategic Choices of China’s New Energy Vehicle Industry: An Analysis Based on ANP and SWOT," Energies, MDPI, vol. 10(4), pages 1-27, April.
- Christian Homburg & Danijel Jozić & Christina Kuehnl, 2017. "Customer experience management: toward implementing an evolving marketing concept," Journal of the Academy of Marketing Science, Springer, vol. 45(3), pages 377-401, May.
- Theißen, Sebastian & Spinler, Stefan, 2014. "Strategic analysis of manufacturer-supplier partnerships: An ANP model for collaborative CO2 reduction management," European Journal of Operational Research, Elsevier, vol. 233(2), pages 383-397.
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Keywords
car industry; ANP; market shares; decision model; compatibility index;All these keywords.
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