IDEAS home Printed from https://ideas.repec.org/a/eee/spomar/v19y2016i2p171-182.html
   My bibliography  Save this article

The “authenticitude” battle in action sports: A case-based industry perspective

Author

Listed:
  • Giannoulakis, Chrysostomos

Abstract

The expanding and often unregulated status of the action sports setting has resulted in mainstream athletic companies diversifying their products in order to portray an authentic image and establish their market presence. The influx of mainstream brands has created a new paradigm in the industry and further pressure on core action sports brands regarding their competitiveness in a highly antagonistic environment. Through a descriptive case study, 13 in-person interviews were performed with a private action sports company's employees in order to examine their perceptions relative to the organization being authentic while expanding to mainstream markets. This occurred through identification of the enterprise's true identity and deconstruction of its authenticity based on participants’ responses, which were categorized in five properties (i.e., essence of enterprise, nature of offerings, effects of heritage, sense of purpose, and body of values). Varying perspectives on each of the five elements were uncovered and discussed. Outcomes illustrated the need for a new management imperative, where action sports organizations should not only comprehend the essence of originality within their identity, but also how to render consumer's perception of authenticity.

Suggested Citation

  • Giannoulakis, Chrysostomos, 2016. "The “authenticitude” battle in action sports: A case-based industry perspective," Sport Management Review, Elsevier, vol. 19(2), pages 171-182.
    • Handle: RePEc:eee:spomar:v:19:y:2016:i:2:p:171-182
    DOI: 10.1016/j.smr.2015.05.004
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S1441352315000509
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.smr.2015.05.004?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Randall L. Rose & Stacy L. Wood, 2005. "Paradox and the Consumption of Authenticity through Reality Television," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 32(2), pages 284-296, September.
    2. Michael B. Beverland & Francis J. Farrelly, 2010. "The Quest for Authenticity in Consumption: Consumers' Purposive Choice of Authentic Cues to Shape Experienced Outcomes," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 36(5), pages 838-856, February.
    3. Kellett, Pamm & Russell, Roslyn, 2009. "A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster," Sport Management Review, Elsevier, vol. 12(2), pages 66-78, May.
    4. Pamm Kellett & Roslyn Russell, 2009. "A comparison between mainstream and action sport industries in Australia: A case study of the skateboarding cluster," Sport Management Review, Taylor & Francis Journals, vol. 12(2), pages 66-78, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gwarlann Kerviler & Nico Heuvinck & Elodie Gentina, 2022. "“Make an Effort and Show Me the Love!” Effects of Indexical and Iconic Authenticity on Perceived Brand Ethicality," Journal of Business Ethics, Springer, vol. 179(1), pages 89-110, August.
    2. Massimiliano M. Pellegrini & Riccardo Rialti & Giacomo Marzi & Andrea Caputo, 2020. "Sport entrepreneurship: A synthesis of existing literature and future perspectives," International Entrepreneurship and Management Journal, Springer, vol. 16(3), pages 795-826, September.
    3. Gerke, Anna & Babiak, Kathy & Dickson, Geoff & Desbordes, Michel, 2018. "Developmental processes and motivations for linkages in cross-sectoral sport clusters," Sport Management Review, Elsevier, vol. 21(2), pages 133-146.
    4. Georgia Teare & Marijke Taks, 2021. "Exploring the Impact of the COVID-19 Pandemic on Youth Sport and Physical Activity Participation Trends," Sustainability, MDPI, vol. 13(4), pages 1-15, February.
    5. Bian, Xuemei & Wang, Kai-Yu & Smith, Andrew & Yannopoulou, Natalia, 2016. "New insights into unethical counterfeit consumption," Journal of Business Research, Elsevier, vol. 69(10), pages 4249-4258.
    6. Amélie Guèvremont & Bianca Grohmann, 2018. "Does brand authenticity alleviate the effect of brand scandals?," Journal of Brand Management, Palgrave Macmillan, vol. 25(4), pages 322-336, July.
    7. Anne Rindell & Fernando Pinto Santos, 2021. "What makes a corporate heritage brand authentic for consumers? A semiotic approach," Journal of Brand Management, Palgrave Macmillan, vol. 28(5), pages 545-558, September.
    8. Liu, Martin J. & Yannopoulou, Natalia & Bian, Xuemei & Elliott, Richard, 2015. "Authenticity Perceptions in the Chinese Marketplace," Journal of Business Research, Elsevier, vol. 68(1), pages 27-33.
    9. Vikas Arya & Hemraj Verma & Deepa Sethi & Rajat Agarwal, 2019. "Brand Authenticity and Brand Attachment: How Online Communities Built on Social Networking Vehicles Moderate the Consumers’ Brand Attachment," IIM Kozhikode Society & Management Review, , vol. 8(2), pages 87-103, July.
    10. Davis, Robert & Sheriff, Kevin & Owen, Kim, 2019. "Conceptualising and measuring consumer authenticity online," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 17-31.
    11. Kumar, Vikas & Kaushal, Vikrant, 2021. "Perceived brand authenticity and social exclusion as drivers of psychological brand ownership," Journal of Retailing and Consumer Services, Elsevier, vol. 61(C).
    12. Matteo Corciolani & Mariarita Santanelli, 2014. "L?effetto dell?autenticit? della marca sull?attaccamento alla marca e sul senso di distinzione sociale avvertito dai consumatori," MERCATI & COMPETITIVIT?, FrancoAngeli Editore, vol. 2014(1), pages 37-59.
    13. Garner, Benjamin & Hollenbeck, Candice R., 2023. "The role of natural scarcity in creating impressions of authenticity at the Farmers’ market," Journal of Business Research, Elsevier, vol. 167(C).
    14. Anna Gerke & Michel Desbordes & Geoff Dickson, 2011. "The relationship between inter-organisational citizenship behaviour and innovation within sport clusters - a cross-cultural approach," Post-Print hal-00716680, HAL.
    15. Murat Aygün & Yunus Savaş & Dilek Alma Savaş, 2023. "The relation between football clubs and economic growth: the case of developed countries," Palgrave Communications, Palgrave Macmillan, vol. 10(1), pages 1-11, December.
    16. Anna Gerke, 2015. "Interorganizational linkages in sport industry clusters - types, development, and motives," Post-Print hal-01167403, HAL.
    17. Kumar, Vikas & Kaushik, Arun K., 2022. "Engaging customers through brand authenticity perceptions: The moderating role of self-congruence," Journal of Business Research, Elsevier, vol. 138(C), pages 26-37.
    18. Carsana, Laurence & Jolibert, Alain, 2018. "Influence of iconic, indexical cues, and brand schematicity on perceived authenticity dimensions of private-label brands," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 213-220.
    19. Balázs Kovács & Glenn R. Carroll & David W. Lehman, 2014. "Authenticity and Consumer Value Ratings: Empirical Tests from the Restaurant Domain," Organization Science, INFORMS, vol. 25(2), pages 458-478, April.
    20. Ertimur, Burçak & Gilly, Mary C., 2012. "So Whaddya Think? Consumers Create Ads and Other Consumers Critique Them," Journal of Interactive Marketing, Elsevier, vol. 26(3), pages 115-130.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:spomar:v:19:y:2016:i:2:p:171-182. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: http://www.elsevier.com/wps/find/journaldescription.cws_home/716936/description#description .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.