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Repeat participation as a function of program attractiveness, socializing opportunities, loyalty and the sportscape across three sport facility contexts

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  • Hill, Brad
  • Christine Green, B.

Abstract

Effects of sport facility services of program attractiveness, socializing opportunities customer loyalty, and the sportscape on frequency of participation at three different types of sport facilities; special purpose – health and fitness centers, single-purpose – tennis, golf or swim pool amenities, and multi-use – gymnasia were examined. The purpose of the study was to identify differences between, and effects on, participation at different types of participant sport facilities due to service quality. Data were collected on a sample of 1199 participants from a mid-sized east coast Australian city. Linear restrictions testing determined that the three sport facility types were significantly different in the ways in which the constructs affect repeat participation. The sportscape has the most impact on participation frequency at fitness facilities, and minimal impact on participation at multi-sport facilities. Implications for retaining customers at each facility type are discussed.

Suggested Citation

  • Hill, Brad & Christine Green, B., 2012. "Repeat participation as a function of program attractiveness, socializing opportunities, loyalty and the sportscape across three sport facility contexts," Sport Management Review, Elsevier, vol. 15(4), pages 485-499.
    • Handle: RePEc:eee:spomar:v:15:y:2012:i:4:p:485-499
    DOI: 10.1016/j.smr.2012.03.006
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    References listed on IDEAS

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    1. Brad Hill & B. Christine Green, 2000. "Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts," Sport Management Review, Taylor & Francis Journals, vol. 3(2), pages 145-162, July.
    2. Manel Baucells & Rakesh K. Sarin, 2007. "Satiation in Discounted Utility," Operations Research, INFORMS, vol. 55(1), pages 170-181, February.
    3. Hill, Brad & Christine Green, B., 2000. "Repeat Attendance as a Function of Involvement, Loyalty, and the Sportscape Across Three Football Contexts," Sport Management Review, Elsevier, vol. 3(2), pages 145-162, November.
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    2. Howat, Gary & Assaker, Guy, 2016. "Outcome quality in participant sport and recreation service quality models: Empirical results from public aquatic centres in Australia," Sport Management Review, Elsevier, vol. 19(5), pages 520-535.
    3. O’Reilly, Norm & Berger, Ida E. & Hernandez, Tony & Parent, Milena M. & Séguin, Benoit, 2015. "Urban sportscapes: An environmental deterministic perspective on the management of youth sport participation," Sport Management Review, Elsevier, vol. 18(2), pages 291-307.
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    5. Hanlon, Clare & Morris, Tony & Nabbs, Susan, 2014. "Program providers’ perspective: Recruitment and retention strategies for women in physical activity programs," Sport Management Review, Elsevier, vol. 17(2), pages 133-144.
    6. Yoshida, Masayuki, 2017. "Consumer experience quality: A review and extension of the sport management literature," Sport Management Review, Elsevier, vol. 20(5), pages 427-442.

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