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Youth behavioural responses to regulated alcohol advertising content: Results from a mixed-methods study in France

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  • Gallopel-Morvan, Karine
  • Diouf, Jacques François
  • Sirven, Nicolas

Abstract

The World Health Organization advocates measures regulating alcohol advertising content, as illustrated by the French Évin law. However, how people react to such regulation has been under-investigated. The research reported here has two objectives: to analyze how different advertising contents (regulated or not) affect the persuasion process from attention to behavioural responses, and whether young people are protected; to examine how alcohol warnings perform depending on their salience and the advertising content displayed (regulated or not).

Suggested Citation

  • Gallopel-Morvan, Karine & Diouf, Jacques François & Sirven, Nicolas, 2024. "Youth behavioural responses to regulated alcohol advertising content: Results from a mixed-methods study in France," Social Science & Medicine, Elsevier, vol. 352(C).
    • Handle: RePEc:eee:socmed:v:352:y:2024:i:c:s0277953624004465
    DOI: 10.1016/j.socscimed.2024.117002
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    References listed on IDEAS

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