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Between a rock and a hard place: Economic expansion and social responsibility in UK media discourses on the global alcohol industry

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  • Thornton, Mary
  • Hawkins, Benjamin

Abstract

Transnational alcohol corporations (TACs) employ a range of strategies to achieve their business objectives, including attempts to frame perceptions of their activities in media debates. TACs aim to achieve a favourable regulatory environment by presenting themselves as socially responsible actors. However, the need to secure financial investment means they must also emphasise their potential for growth. This article investigates tensions between these objectives in coverage of the global alcohol industry in the UK print media.

Suggested Citation

  • Thornton, Mary & Hawkins, Benjamin, 2017. "Between a rock and a hard place: Economic expansion and social responsibility in UK media discourses on the global alcohol industry," Social Science & Medicine, Elsevier, vol. 175(C), pages 169-176.
    • Handle: RePEc:eee:socmed:v:175:y:2017:i:c:p:169-176
    DOI: 10.1016/j.socscimed.2017.01.003
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    References listed on IDEAS

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    1. AfDB AfDB, . "AfDB Group Annual Report 2011 (Portuguese)," Annual Report, African Development Bank, number 393.
    2. AfDB AfDB, . "AfDB Group Annual Report 2011," Annual Report, African Development Bank, number 392.
    3. Hawkins, B. & McCambridge, J., 2014. "Industry actors, think tanks, and alcohol policy in the United Kingdom," American Journal of Public Health, American Public Health Association, vol. 104(8), pages 1363-1369.
    4. Benjamin Hawkins, 2012. "Nation, Separation and Threat: An Analysis of British Media Discourses on the European Union Treaty Reform Process," Journal of Common Market Studies, Wiley Blackwell, vol. 50(4), pages 561-577, July.
    5. Jim McCambridge & Ben Hawkins & Chris Holden, 2013. "Industry Use of Evidence to Influence Alcohol Policy: A Case Study of Submissions to the 2008 Scottish Government Consultation," PLOS Medicine, Public Library of Science, vol. 10(4), pages 1-6, April.
    6. A. Triandafyllidou & A. Fotiou, 1998. "Sustainability and Modernity in the European Union: A Frame Theory Approach to Policy-Making," Sociological Research Online, , vol. 3(1), pages 60-75, March.
    7. Jernigan, D.H., 2012. "Global alcohol producers, science, and policy: The case of the international center for alcohol policies," American Journal of Public Health, American Public Health Association, vol. 102(1), pages 80-89.
    8. Hilton, Shona & Wood, Karen & Patterson, Chris & Katikireddi, Srinivasa Vittal, 2014. "Implications for alcohol minimum unit pricing advocacy: What can we learn for public health from UK newsprint coverage of key claim-makers in the policy debate?," Social Science & Medicine, Elsevier, vol. 102(C), pages 157-164.
    9. Stromberg, David, 2001. "Mass media and public policy," European Economic Review, Elsevier, vol. 45(4-6), pages 652-663, May.
    10. AfDB AfDB, . "AfDB Group Annual Report 2011 (Arabic)," Annual Report, African Development Bank, number 394.
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    Cited by:

    1. Hawkins, Benjamin & Durrance-Bagale, Anna & Walls, Helen, 2021. "Co-regulation and alcohol industry political strategy: A case study of the Public Health England-Drinkaware Drink Free Days Campaign," Social Science & Medicine, Elsevier, vol. 285(C).

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