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Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project

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  • Izzo, Filomena
  • Camminatiello, Ida
  • Sasso, Pasquale
  • Solima, Ludovico
  • Lombardo, Rosaria

Abstract

The object of museums is to reflect and respond to the cultural capital inherent in people and achieve their full citizenship potential. New technologies are considered essential to attract new audiences and improve access to museums. There are no current studies linking the application of new technologies in museums to an increase in value creation for visitors and for society. The aim of this study is to address this gap in the research. To this end, a questionnaire was distributed among visitors to the National Archaeological Museum of Naples (MANN) who used augmented reality (AR) technology to experience an exhibition artifact.

Suggested Citation

  • Izzo, Filomena & Camminatiello, Ida & Sasso, Pasquale & Solima, Ludovico & Lombardo, Rosaria, 2023. "Creating customer, museum and social value through digital technologies: Evidence from the MANN Assiri project," Socio-Economic Planning Sciences, Elsevier, vol. 85(C).
    • Handle: RePEc:eee:soceps:v:85:y:2023:i:c:s0038012122003093
    DOI: 10.1016/j.seps.2022.101502
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    References listed on IDEAS

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    Cited by:

    1. Yirui Xie, 2024. "Enhancing the Effectiveness of Digital Museum Services: Through a Study of Perceived Value Theory," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 15(3), pages 13701-13726, September.

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