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Hair color and wages: Waitresses with blond hair have more fun

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  • Guéguen, Nicolas

Abstract

The effect of employees’ hair color on wages was experimentally tested in a tipping context. Waitresses in several restaurants were instructed to wear blond, red, brown or dark colored wigs. The effect of hair color on tipping according to patron's gender was measured. It was found that waitresses wearing blond wigs received more tips but only with male's patrons. Waitresses’ hair color had no effect on females’ tipping behavior.

Suggested Citation

  • Guéguen, Nicolas, 2012. "Hair color and wages: Waitresses with blond hair have more fun," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 41(4), pages 370-372.
    • Handle: RePEc:eee:soceco:v:41:y:2012:i:4:p:370-372
    DOI: 10.1016/j.socec.2012.04.012
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    References listed on IDEAS

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    1. Markus M. Mobius & Tanya S. Rosenblat, 2006. "Why Beauty Matters," American Economic Review, American Economic Association, vol. 96(1), pages 222-235, March.
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    4. Price, Michael K., 2008. "Fund-raising success and a solicitor's beauty capital: Do blondes raise more funds?," Economics Letters, Elsevier, vol. 100(3), pages 351-354, September.
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    8. Hamermesh, Daniel S & Biddle, Jeff E, 1994. "Beauty and the Labor Market," American Economic Review, American Economic Association, vol. 84(5), pages 1174-1194, December.
    9. Biddle, Jeff E & Hamermesh, Daniel S, 1998. "Beauty, Productivity, and Discrimination: Lawyers' Looks and Lucre," Journal of Labor Economics, University of Chicago Press, vol. 16(1), pages 172-201, January.
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    Citations

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    Cited by:

    1. Jay L Zagorsky, 2016. "Are Blondes Really Dumb?," Economics Bulletin, AccessEcon, vol. 36(1), pages 401-410.
    2. Böckerman, Petri & Vainiomäki, Jari, 2013. "Stature and life-time labor market outcomes: Accounting for unobserved differences," Labour Economics, Elsevier, vol. 24(C), pages 86-96.
    3. Abraham, Diya & Greiner, Ben & Stephanides, Marianne, 2023. "On the Internet you can be anyone: An experiment on strategic avatar choice in online marketplaces," Journal of Economic Behavior & Organization, Elsevier, vol. 206(C), pages 251-261.
    4. Parrett, Matt, 2015. "Beauty and the feast: Examining the effect of beauty on earnings using restaurant tipping data," Journal of Economic Psychology, Elsevier, vol. 49(C), pages 34-46.
    5. Lynn, Michael, 2015. "Service gratuities and tipping: A motivational framework," Journal of Economic Psychology, Elsevier, vol. 46(C), pages 74-88.

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    More about this item

    Keywords

    Restaurant; Tipping; Employees; Physical appearance; Hair color;
    All these keywords.

    JEL classification:

    • J30 - Labor and Demographic Economics - - Wages, Compensation, and Labor Costs - - - General

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