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Optimal pricing for a target profit: Case study on a veterinary diagnostic laboratory

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  • Kuo, Way
  • Jain, Gautam

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  • Kuo, Way & Jain, Gautam, 1998. "Optimal pricing for a target profit: Case study on a veterinary diagnostic laboratory," International Journal of Production Economics, Elsevier, vol. 54(1), pages 77-86, January.
    • Handle: RePEc:eee:proeco:v:54:y:1998:i:1:p:77-86
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    References listed on IDEAS

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    1. Rao, Vithala R, 1984. "Pricing Research in Marketing: The State of the Art," The Journal of Business, University of Chicago Press, vol. 57(1), pages 39-60, January.
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