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Effects of awareness on farmers’ compliance with diffuse pollution mitigation measures: A conditional process modelling

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  • Okumah, Murat
  • Martin-Ortega, Julia
  • Novo, Paula

Abstract

Despite several decades of research and financial commitment, diffuse water pollution remains a major problem threatening the health and resilience of social-ecological systems. New approaches to tackle diffuse pollution emphasise awareness raising and provision of advice with the aim of triggering behavioural change. However, empirical evidence on the effectiveness of this approach remains scarce and mixed, with most studies relying on smaller datasets and case studies. Using one of the largest datasets (N = 1,995) with this information, this study seeks to establish quantitatively the relationship between farmers’ stated awareness of diffuse pollution mitigation measures and their compliance with them, through the analysis of Scotland’s pioneer advice-driven approach. Results from a conditional process modelling suggest awareness might not directly determine compliance but influences it indirectly through the mediating effect of other environmental management practices (in this study reflected in participation in agri-environmental schemes). This mediated relationship appears to be contingent on farm type and location. This would indicate that while public efforts in awareness creation is important, awareness alone is not sufficient to improve compliance; farmers may need to consistently engage in environmental management practices to develop a deeper understanding of the problem and action strategies. In this context, agri-environmental schemes appear to provide an opportunity for the creation of tacit knowledge and understanding of diffuse pollution mitigation measures through experiential learning which may also lead to the creation of new values.

Suggested Citation

  • Okumah, Murat & Martin-Ortega, Julia & Novo, Paula, 2018. "Effects of awareness on farmers’ compliance with diffuse pollution mitigation measures: A conditional process modelling," Land Use Policy, Elsevier, vol. 76(C), pages 36-45.
    • Handle: RePEc:eee:lauspo:v:76:y:2018:i:c:p:36-45
    DOI: 10.1016/j.landusepol.2018.04.051
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    1. Daxini, Amar & Ryan, Mary & O’Donoghue, Cathal & Barnes, Andrew P., 2019. "Understanding farmers’ intentions to follow a nutrient management plan using the theory of planned behaviour," Land Use Policy, Elsevier, vol. 85(C), pages 428-437.
    2. Alotaibi, Bader Alhafi & Kassem, Hazem S. & AL-Zaidi, Abdullah & Alyafrsi, Mohamad A., 2020. "Farmers’ awareness of agri-environmental legislation in Saudi Arabia," Land Use Policy, Elsevier, vol. 99(C).
    3. Jianguo Li & Xinyue Xu & Lili Liu, 2021. "Attribution and causal mechanism of farmers’ willingness to prevent pollution from livestock and poultry breeding in coastal areas," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(5), pages 7193-7211, May.
    4. Tyllianakis, Emmanouil & Martin-Ortega, Julia, 2021. "Agri-environmental schemes for biodiversity and environmental protection: How we are not yet “hitting the right keys”," Land Use Policy, Elsevier, vol. 109(C).
    5. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, vol. 9(5), pages 1-33, April.
    6. Daxini, Amar & O’Donoghue, Cathal & Ryan, Mary & Buckley, Cathal & Barnes, Andrew P., 2018. "Factors influencing farmers' intentions to adopt nutrient management planning: accounting for heterogeneity," 166th Seminar, August 30-31, 2018, Galway, West of Ireland 276183, European Association of Agricultural Economists.
    7. Sulewski, Piotr & Wąs, Adam, 2018. "Awareness of sustainable agriculture among Polish farmers – beneficiaries of the Common Agricultural Policy," Village and Agriculture (Wieś i Rolnictwo), Polish Academy of Sciences (IRWiR PAN), Institute of Rural and Agricultural Development, vol. 181(4), December.
    8. Okumah, Murat & Yeboah, Ata Senior & Bonyah, Sylvester Kwaku, 2020. "What matters most? Stakeholders’ perceptions of river water quality," Land Use Policy, Elsevier, vol. 99(C).
    9. Okumah, Murat & Martin-Ortega, Julia & Chapman, Pippa J. & Novo, Paula & Cassidy, Rachel & Lyon, Christopher & Higgins, Alex & Doody, Donnacha, 2021. "The role of experiential learning in the adoption of best land management practices," Land Use Policy, Elsevier, vol. 105(C).
    10. Murat Okumah & Ata Senior Yeboah & Elias Nkiaka & Richard Apatewen Azerigyik, 2019. "What Determines Behaviours Towards Water Resources Management in a Rural Context? Results of a Quantitative Study," Resources, MDPI, vol. 8(2), pages 1-19, June.
    11. repec:ags:ijag24:344550 is not listed on IDEAS
    12. Tyllianakis, Emmanouil & Martin-Ortega, Julia & Ziv, Guy & Chapman, Pippa J. & Holden, Joseph & Cardwell, Michael & Fyfe, Duncan, 2023. "A window into land managers’ preferences for new forms of agri-environmental schemes: Evidence from a post-Brexit analysis," Land Use Policy, Elsevier, vol. 129(C).
    13. Bourceret, Amélie & Amblard, Laurence & Mathias, Jean-Denis, 2023. "How do farmers’ environmental preferences influence the efficiency of information instruments for water quality management? Evidence from a social-ecological agent-based model," Ecological Modelling, Elsevier, vol. 478(C).
    14. Alcon, Francisco & de-Miguel, María Dolores & Martínez-Paz, José Miguel, 2021. "Assessment of real and perceived cost-effectiveness to inform agricultural diffuse pollution mitigation policies," Land Use Policy, Elsevier, vol. 107(C).

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