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Measuring public perception and preferences for ecosystem services: A case study of bee pollination in the UK

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  • Mwebaze, Paul
  • Marris, Gay C.
  • Brown, Mike
  • MacLeod, Alan
  • Jones, Glyn
  • Budge, Giles E.

Abstract

There is concern that insect pollinators, such as bees, are currently declining in abundance, and are under serious threat from factors such as increased use of certain pesticides, land use changes, competition from invasive alien species, pathogens, parasites and climate change. Using the contingent valuation (CV) method, this paper evaluates how much public support there would be in preventing further decline to maintain the current number of bees by estimating the willingness to pay (WTP) for a theoretical bee protection policy in the UK. We apply the CV method as an estimation of public perception and preferences for pollination services. The mean WTP to support the bee protection policy was approximately £43 per household per year. Based on the 30.6 million taxpayers in the UK, this is equivalent to £842 million per year. This value can provide a means of illustrating the total value of public support for maintaining pollination services to policy makers and stakeholders.

Suggested Citation

  • Mwebaze, Paul & Marris, Gay C. & Brown, Mike & MacLeod, Alan & Jones, Glyn & Budge, Giles E., 2018. "Measuring public perception and preferences for ecosystem services: A case study of bee pollination in the UK," Land Use Policy, Elsevier, vol. 71(C), pages 355-362.
    • Handle: RePEc:eee:lauspo:v:71:y:2018:i:c:p:355-362
    DOI: 10.1016/j.landusepol.2017.11.045
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    4. Jerrod Penn & Wuyang Hu & Hannah J. Penn, 2019. "Support for Solitary Bee Conservation among the Public versus Beekeepers," American Journal of Agricultural Economics, John Wiley & Sons, vol. 101(5), pages 1386-1400, October.
    5. Weiwei Wang & Jianhong E. Mu & Jadwiga R. Ziolkowska, 2021. "Perceived Economic Value of Ecosystem Services in the US Rio Grande Basin," Sustainability, MDPI, vol. 13(24), pages 1-16, December.
    6. Moritz A. Drupp & Zachary M. Turk & Ben Groom & Jonas Heckenhahn, 2024. "Limited Substitutability, Relative Price Changes and the Uplifting of Public Natural Capital Values," CESifo Working Paper Series 11156, CESifo.
    7. Wang, Xiaoqi & Zhao, Xueyan, 2023. "Farmers' perception and choice preference of grassland ecosystem services: Evidence from the northeastern region of the Qinghai-Tibet Plateau," Land Use Policy, Elsevier, vol. 132(C).
    8. Manhique, Henrique & Wätzold, Frank, 2023. "Effects of Institutional Setting on Value Estimates of Stated Preference Surveys in Developing Economies: A Discrete Choice Experiment on Conserving Biodiversity in The Cape Floristic Region," MPRA Paper 118750, University Library of Munich, Germany.
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