IDEAS home Printed from https://ideas.repec.org/a/eee/juipol/v90y2024ics0957178724000936.html
   My bibliography  Save this article

Communication strategies and consumer acceptance of utility-controlled heat pumps and electric vehicles

Author

Listed:
  • Yilmaz, Selin
  • Cuony, Peter
  • Chanez, Cédric
  • Patel, Martin Kumar

Abstract

Persuading end users in utility-controlled operation of heat pumps and electric vehicles (EVs) charging is challenging. In this study, we designed a randomized control trial in which the utility communicated the rationale for deploying direct load control programmes of heat pumps and EVs framed in terms of environment-related (supporting integration of renewables to fight climate change) or grid-related purposes (helps managing the grid) to two groups. The results indicate that the rationale of ‘grid-related purposes’ resonated more with respondents, with higher acceptance for both devices. We highlight determinant perceptions towards the rationales and (mis)alignments in motivations and propose communication strategies.

Suggested Citation

  • Yilmaz, Selin & Cuony, Peter & Chanez, Cédric & Patel, Martin Kumar, 2024. "Communication strategies and consumer acceptance of utility-controlled heat pumps and electric vehicles," Utilities Policy, Elsevier, vol. 90(C).
    • Handle: RePEc:eee:juipol:v:90:y:2024:i:c:s0957178724000936
    DOI: 10.1016/j.jup.2024.101800
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S0957178724000936
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jup.2024.101800?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:juipol:v:90:y:2024:i:c:s0957178724000936. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.sciencedirect.com/journal/utilities-policy .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.