Competitive Effects of Wal-Mart Supercenter Entry: Moderating Roles of Category and Brand Characteristics
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DOI: 10.1016/j.jretai.2015.09.003
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- Nilufer Nilufer, 2020. "Critical assessment on business strategy from aviation to retail industry during COVID-19 Pandemic: A WalMart Case," International Journal of Business Ecosystem & Strategy (2687-2293), Bussecon International Academy, vol. 2(2), pages 8-14, April.
- Azeem, Muhammad Masood & Baker, Derek & Villano, Renato A. & Mounter, Stuart & Griffith, Garry, 2018. "Food shoppers’ share of wallet: A small city case in a changing competitive environment," Journal of Retailing and Consumer Services, Elsevier, vol. 43(C), pages 119-130.
- Woo, Hongjoo & Chung, Angie & Richey, Robert Glenn & Hopkins, Christopher & Lee, Kangbok, 2022. "Product-flyer location and type of product categories in retailing," Journal of Business Research, Elsevier, vol. 138(C), pages 146-160.
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Keywords
Wal-Mart supercenters; Assortment differentiation; Retail competition;All these keywords.
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