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Scientific method and retailing research: A retrospective

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  • Brown, James R.
  • Dant, Rajiv P.

Abstract

In this paper, we review the 164 articles published in the Journal of Retailing over the 2002–2007 time-span, the period reviewed by Grewal and Levy in their recent article entitled “Retailing Research: Past, Present and Future” [Grewal, Dhruv and Michael Levy (2007), “Passing the Baton, Journal of Retailing 2001 to 2007,”Journal of Retailing, 83 (4) (in this issue)] for their content. Two study characteristics are reviewed for each publication: (1) approach adopted for methodology (classified into eight categories of Student Surveys, Consumer Surveys, Secondary Data, Laboratory Studies, Industry Surveys, Qualitative Methods, modeling, and other) and (2) inferential tools employed by the scholars. The latter are sub-grouped into six categories of regression, ANOVA/MANOVA, structural equation modeling (SEM), analytical modeling, qualitative analysis, and other. Patterns of the usage of these approaches and techniques are tracked over the years and across content areas. We find that researchers in a particular Substantive Content Area tend to focus on particular methodological approaches and inferential tools. We argue that much is to be gained by shaking up these historical patterns.

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  • Brown, James R. & Dant, Rajiv P., 2008. "Scientific method and retailing research: A retrospective," Journal of Retailing, Elsevier, vol. 84(1), pages 1-13.
    • Handle: RePEc:eee:jouret:v:84:y:2008:i:1:p:1-13
    DOI: 10.1016/j.jretai.2008.03.001
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    References listed on IDEAS

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    1. Anderson, Paul F, 1986. "On Method in Consumer Research: A Critical Relativist Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(2), pages 155-173, September.
    2. Editors The, 2007. "From the Editors," Basic Income Studies, De Gruyter, vol. 2(1), pages 1-5, June.
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    Cited by:

    1. Pookulangara, Sanjukta & Hawley, Jana & Xiao, Ge, 2011. "Explaining consumers’ channel-switching behavior using the theory of planned behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 18(4), pages 311-321.
    2. Dragan Stojković & Stipe Lovreta & Zoran Bogetić, 2016. "Multichannel Strategy – The Dominant Approach In Modern Retailing," Economic Annals, Faculty of Economics and Business, University of Belgrade, vol. 61(209), pages 105-128, April - J.
    3. Hong Yuan & Miguel I. Gómez & Vithala R. Rao, 2013. "Trade Promotion Decisions Under Demand Uncertainty: A Market Experiment Approach," Management Science, INFORMS, vol. 59(7), pages 1709-1724, July.
    4. Watson, George F. & Worm, Stefan & Palmatier, Robert W. & Ganesan, Shankar, 2015. "The Evolution of Marketing Channels: Trends and Research Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 546-568.
    5. Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.
    6. Wu, Lifang & Yang, Wei & Wu, Jessica, 2021. "Private label management: A literature review," Journal of Business Research, Elsevier, vol. 125(C), pages 368-384.
    7. Gomez, Miguel I. & Rao, Vithala R. & Yuan, Hong, 2009. "A Market Experiment on Trade Promotion Budget and Allocation," Working Papers 55928, Cornell University, Department of Applied Economics and Management.
    8. Behl, Abhishek & Jayawardena, Nirma & Bhardwaj, Shikha & Pereira, Vijay & del Giudice, Manlio & Zhang, Justin, 2024. "Examining the failure of gamification in implementing innovation from the perspective of problematization in the retail sectors of emerging economies," Technovation, Elsevier, vol. 129(C).
    9. Leischnig, Alexander & Schwertfeger, Marko & Geigenmüller, Anja, 2011. "Shopping events, shopping enjoyment, and consumers’ attitudes toward retail brands—An empirical examination," Journal of Retailing and Consumer Services, Elsevier, vol. 18(3), pages 218-223.
    10. Pentina, Iryna & Pelton, Lou E. & Hasty, Ronald W., 2009. "Performance Implications of Online Entry Timing by Store-Based Retailers: A Longitudinal Investigation," Journal of Retailing, Elsevier, vol. 85(2), pages 177-193.
    11. Grewal, Dhruv & Levy, Michael, 2009. "Emerging Issues in Retailing Research," Journal of Retailing, Elsevier, vol. 85(4), pages 522-526.
    12. Singh, Nidhi & Sinha, Neena, 2020. "How perceived trust mediates merchant's intention to use a mobile wallet technology," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    13. Krafft, Manfred & Goetz, Oliver & Mantrala, Murali & Sotgiu, Francesca & Tillmanns, Sebastian, 2015. "The Evolution of Marketing Channel Research Domains and Methodologies: An Integrative Review and Future Directions," Journal of Retailing, Elsevier, vol. 91(4), pages 569-585.
    14. Lalita A. Manrai & Ajay K. Manrai & Dana-Nicoleta Lascu & David Dickerson, 2015. "Retail Developments in Poland, Kazakhstan, and Ukraine: A Comparative Analysis," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 63-77, June.
    15. Burton, Scot & Howlett, Elizabeth & Tangari, Andrea Heintz, 2009. "Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers’ Product Evaluations, Purchase Intentions, and Choices?," Journal of Retailing, Elsevier, vol. 85(3), pages 258-273.
    16. Hai Tran, Van & Sirieix, Lucie, 2020. "Shopping and cross-shopping practices in Hanoi Vietnam: An emerging urban market context," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    17. Sloot, Laurens M. & Verhoef, Peter C., 2008. "The Impact of Brand Delisting on Store Switching and Brand Switching Intentions," Journal of Retailing, Elsevier, vol. 84(3), pages 281-296.
    18. Chabowski, Brian R. & Hult, G. Tomas M. & Mena, Jeannette A., 2011. "The Retailing Literature as a Basis for Franchising Research: Using Intellectual Structure to Advance Theory," Journal of Retailing, Elsevier, vol. 87(3), pages 269-284.
    19. Dant, Rajiv P. & Brown, James R., 2008. "Bridging the B2C and B2B Research Divide: The Domain of Retailing Literature," Journal of Retailing, Elsevier, vol. 84(4), pages 371-397.
    20. Grewal, Dhruv & Levy, Michael & Kumar, V., 2009. "Customer Experience Management in Retailing: An Organizing Framework," Journal of Retailing, Elsevier, vol. 85(1), pages 1-14.
    21. Joan B. Garau-Vadell & María D. De-Juan-Vigaray, 2017. "International residential tourist shopping styles," Tourism Economics, , vol. 23(3), pages 485-505, May.
    22. Mou, Shandong & Robb, David J. & DeHoratius, Nicole, 2018. "Retail store operations: Literature review and research directions," European Journal of Operational Research, Elsevier, vol. 265(2), pages 399-422.
    23. DelVecchio, Devon & Lakshmanan, Arun & Krishnan, H. Shanker, 2009. "The Effects of Discount Location and Frame on Consumers’ Price Estimates," Journal of Retailing, Elsevier, vol. 85(3), pages 336-346.
    24. Brown, James R. & Dant, Rajiv P., 2009. "The Theoretical Domains of Retailing Research: A Retrospective," Journal of Retailing, Elsevier, vol. 85(2), pages 113-128.

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