Influence of bus stop land use characteristics on passenger waiting time satisfaction ‐ A case study in Guangzhou

Researchers usually conduct a questionnaire survey at bus stops to obtain data regarding the satisfaction of bus passengers with waiting times. The results are affected by many factors. Among them, the land use of the bus stops was proved to have an important impact on the survey results. The main contribution of this paper is the introduction of propensity score matching (PSM) into the evaluation of passenger waiting time satisfaction. By eliminating interference factors, this paper can quantify the impact of the various land use types of bus stops. On this basis, a method to modify the survey results of passenger waiting time satisfaction is proposed. This paper takes data pertaining to passenger satisfaction with bus service quality in Guangzhou City in 2018–2019 as an example, and the findings include that: different land use types of sites have different effects (positive or negative) on passenger waiting time scores. Also, matching propensity scores can balance the distribution of covariates between the treatment and control groups, effectively excluding the interference of other factors. After correcting the original rating results, this study found that 61.84% of the routes' waiting time ratings were overestimated. This finding indicates that data correction is necessary to accurately identify passenger waiting time ratings. The waiting time satisfaction of people using residential stations can best reflect the actual level. Therefore, it is suggested that stations with residential land use in each administrative area should be taken as representatives to conduct a waiting satisfaction survey.