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The relationship between air travel behaviour and the key life stages of having children and entering retirement

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  • Davison, Lisa
  • Ryley, Tim

Abstract

The airline industry sets fares in the knowledge that market segments behave differently in response to pricing changes. Traditional market segments, typically split into business and leisure travellers, can be developed further through the examination of the influence that life stage exerts upon air travel choices, particularly for leisure trips. Life stage can be defined as a specific, optional event. The two key life stages of having children and entering retirement are examined in this paper in relation to individual air travel behaviour, in order to determine the primary characteristics of the associated market segments. The paper is based on a series of household air travel surveys and focus groups. Findings show the distinct characteristics of family air travel, such as higher air fare sensitivity, as well as in-group variations due to factors such as the age of the child (or children). Retirement is also shown to impact upon air travel, affecting individuals in different ways. Some in retirement take advantage of greater time availability and fly more frequently; others will cut back, say due to health problems. Aviation industry implications, both in terms of surface access to airports and regional airport provision, are also presented.

Suggested Citation

  • Davison, Lisa & Ryley, Tim, 2013. "The relationship between air travel behaviour and the key life stages of having children and entering retirement," Journal of Transport Geography, Elsevier, vol. 26(C), pages 78-86.
    • Handle: RePEc:eee:jotrge:v:26:y:2013:i:c:p:78-86
    DOI: 10.1016/j.jtrangeo.2012.08.016
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    References listed on IDEAS

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    1. Alessandro Cento, 2009. "The Airline Industry," Contributions to Economics, Springer, number 978-3-7908-2088-1, May.
    2. Davison, Lisa & Ryley, Tim, 2010. "Tourism destination preferences of low-cost airline users in the East Midlands," Journal of Transport Geography, Elsevier, vol. 18(3), pages 458-465.
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    Cited by:

    1. Schoenduwe, Robert & Mueller, Michel G. & Peters, Anja & Lanzendorf, Martin, 2015. "Analysing mobility biographies with the life course calendar: a retrospective survey methodology for longitudinal data collection," Journal of Transport Geography, Elsevier, vol. 42(C), pages 98-109.
    2. Wang, Bobin & Shao, Chunfu & Ji, Xun, 2017. "Dynamic analysis of holiday travel behaviour with integrated multimodal travel information usage: A life-oriented approach," Transportation Research Part A: Policy and Practice, Elsevier, vol. 104(C), pages 255-280.
    3. Bruderer Enzler, Heidi, 2017. "Air travel for private purposes. An analysis of airport access, income and environmental concern in Switzerland," Journal of Transport Geography, Elsevier, vol. 61(C), pages 1-8.
    4. Aguiléra, Anne & Proulhac, Laurent, 2015. "Socio-occupational and geographical determinants of the frequency of long-distance business travel in France," Journal of Transport Geography, Elsevier, vol. 43(C), pages 28-35.
    5. Tay T. R. Koo & Carlo Caponecchia & Ann Williamson, 2018. "How important is safety in making flight choices? Evidence from simple choice experiments," Transportation, Springer, vol. 45(1), pages 159-175, January.
    6. Martin Thomas Falk & Eva Hagsten, 2021. "Characteristics of Middle European Holiday Highfliers," Urban Planning, Cogitatio Press, vol. 6(2), pages 246-256.
    7. Medina-Muñoz, Diego Ramón & Medina-Muñoz, Rita Dolores & Suárez-Cabrera, Miguel à ngel, 2018. "Determining important attributes for assessing the attractiveness of airlines," Journal of Air Transport Management, Elsevier, vol. 70(C), pages 45-56.

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