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Constructing a mixed-logit model with market positioning to analyze the effects of new mode introduction

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  • Yang, Chih-Wen
  • Sung, Yen-Ching

Abstract

This study aims to investigate how the introduction of high-speed rail (HSR) influences traveler choice behavior and the market structure in the western corridor of Taiwan. A new mixed-logit model with factor decomposition is constructed to analyze the market positioning of the existing modes and HSR; the data is collected using the stated preference method. The empirical results show that travel cost is the major factor in market positioning. After the introduction of HSR, travelers’ mode preference did not change, whereas locations across modes on the market-positioning map as well as some coefficients of the explanatory variables changed.

Suggested Citation

  • Yang, Chih-Wen & Sung, Yen-Ching, 2010. "Constructing a mixed-logit model with market positioning to analyze the effects of new mode introduction," Journal of Transport Geography, Elsevier, vol. 18(1), pages 175-182.
    • Handle: RePEc:eee:jotrge:v:18:y:2010:i:1:p:175-182
    DOI: 10.1016/j.jtrangeo.2009.01.005
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    2. Viteri Mejía, César & Brandt, Sylvia, 2015. "Managing tourism in the Galapagos Islands through price incentives: A choice experiment approach," Ecological Economics, Elsevier, vol. 117(C), pages 1-11.
    3. Li, Xiaowei & Tang, Junqing & Hu, Xiaojiao & Wang, Wei, 2020. "Assessing intercity multimodal choice behavior in a Touristy City: A factor analysis," Journal of Transport Geography, Elsevier, vol. 86(C).

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