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Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers

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  • Armstrong Soule, Catherine Anne
  • Ortega Egea, José Manuel

Abstract

Product lifespan extension (PLE) is the post-purchase practice of keeping products longer by continued use and/or repair. This two-study paper explores American and Spanish consumers’ perceptions of PLE as a sustainable anti-consumption behavior, and value-beliefs and motives behind their attitudes towards PLE of technology products. First, we demonstrate low awareness of PLE as a green behavior in both countries. Second, using behavioral reasoning theory, we show that personal value-beliefs such as long-term orientation, green consumption, materialism and price consciousness shape consumer reasoning (for and against) and attitudes towards PLE of tech products. The findings provide insight for increasing these behaviors.

Suggested Citation

  • Armstrong Soule, Catherine Anne & Ortega Egea, José Manuel, 2024. "Product lifespan extension of technology products: Exploring perceptions, value-beliefs, motives and attitudes in American and Spanish consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 81(C).
    • Handle: RePEc:eee:joreco:v:81:y:2024:i:c:s0969698924003321
    DOI: 10.1016/j.jretconser.2024.104036
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