Don't tell me you are sorry with a gift: The negative consequences of apology gifts
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DOI: 10.1016/j.jretconser.2022.103144
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- Lee, Jiyoung & Yu, Jongsik & Radic, Aleksandar & Han, Heesup, 2024. "Uncovering air traveler purchase behavior: Influence of airline goods product characteristics towards repurchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).
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Keywords
Gift giving; Apology; Product evaluation; Relationships; Motives;All these keywords.
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