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Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality

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  • Le, Nhat Quang
  • Supphellen, Magne

Abstract

Research on the psychological determinants of consumer repurchase decisions for professional services is limited. The authors focus on real estate agents and develop a model of determinants of repurchase intentions of agent services. The model was tested on a sample of clients (property sellers) for a Scandinavian real estate agent. The perceived ethicality of the service provider was found to influence repurchase intentions in three different ways. Clients’ co-production motivation moderated (increased) the effect of perceived ethicality. The findings have important implications for researchers and managers of real estate agent services.

Suggested Citation

  • Le, Nhat Quang & Supphellen, Magne, 2017. "Determinants of repurchase intentions of real estate agent services: Direct and indirect effects of perceived ethicality," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 84-90.
    • Handle: RePEc:eee:joreco:v:35:y:2017:i:c:p:84-90
    DOI: 10.1016/j.jretconser.2016.12.006
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    References listed on IDEAS

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    Cited by:

    1. Kumar, Vikas & Kaushal, Vikrant & Shashi,, 2023. "Role of customer perceived brand ethicality in inducing engagement in online brand communities," Journal of Retailing and Consumer Services, Elsevier, vol. 71(C).
    2. Pleyers, Gordy & Poncin, Ingrid, 2020. "Non-immersive virtual reality technologies in real estate: How customer experience drives attitudes toward properties and the service provider," Journal of Retailing and Consumer Services, Elsevier, vol. 57(C).

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