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The sound of silence: Why music in supermarkets is just a distraction

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  • Hynes, Niki
  • Manson, Struan

Abstract

Retailers use music in the service environment to try to change consumer behaviour with a view to increasing spend, or improving consumer mood. Previous research has largely focused on music but ignored the effects of other noises within a servicescape: yet all noises can impact consumers' affective states, and their behaviour.

Suggested Citation

  • Hynes, Niki & Manson, Struan, 2016. "The sound of silence: Why music in supermarkets is just a distraction," Journal of Retailing and Consumer Services, Elsevier, vol. 28(C), pages 171-178.
    • Handle: RePEc:eee:joreco:v:28:y:2016:i:c:p:171-178
    DOI: 10.1016/j.jretconser.2015.10.001
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    References listed on IDEAS

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    1. Turley, L. W. & Milliman, Ronald E., 2000. "Atmospheric Effects on Shopping Behavior: A Review of the Experimental Evidence," Journal of Business Research, Elsevier, vol. 49(2), pages 193-211, August.
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    4. Morrison, Michael & Beverland, Michael, 2003. "In search of the right in-store music," Business Horizons, Elsevier, vol. 46(6), pages 77-82.
    5. Puccinelli, Nancy M. & Goodstein, Ronald C. & Grewal, Dhruv & Price, Robert & Raghubir, Priya & Stewart, David, 2009. "Customer Experience Management in Retailing: Understanding the Buying Process," Journal of Retailing, Elsevier, vol. 85(1), pages 15-30.
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    Citations

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    Cited by:

    1. Prakash Singh & Lokesh Arora & Abdulaziz Choudhry, 2022. "Consumer Behavior in the Service Industry: An Integrative Literature Review and Research Agenda," Sustainability, MDPI, vol. 15(1), pages 1-30, December.
    2. Fuentes, Christian & Bäckström, Kristina & Svingstedt, Anette, 2017. "Smartphones and the reconfiguration of retailscapes: Stores, shopping, and digitalization," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 270-278.
    3. Daunfeldt, Sven-Olov & Moradi, Jasmine & Rudholm, Niklas & Öberg, Christina, 2021. "Effects of employees’ opportunities to influence in-store music on sales: Evidence from a field experiment," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    4. Spitzkat, Anna & Fuentes, Christian, 2019. "Here today, gone tomorrow: The organization of temporary retailscapes and the creation of frenzy shopping," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 198-207.
    5. Lindberg, Ulla & Salomonson, Nicklas & Sundström, Malin & Wendin, Karin, 2018. "Consumer perception and behavior in the retail foodscape–A study of chilled groceries," Journal of Retailing and Consumer Services, Elsevier, vol. 40(C), pages 1-7.
    6. Reynolds-McIlnay, Ryann & Morrin, Maureen, 2019. "Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation," Journal of Retailing, Elsevier, vol. 95(4), pages 128-142.
    7. Ringler, Christine & Jones, Carol L. Esmark & Stevens, Jennifer L., 2022. "The Ostrich effect: Feeling hidden amidst the ambient sound of human voices," Journal of Retailing, Elsevier, vol. 98(4), pages 593-610.
    8. Dehling, Noémie, 2023. "Silence in the consumer experience: A conceptualization and research agenda," Journal of Business Research, Elsevier, vol. 165(C).
    9. Cristian Rizzo & Matteo Di Giuseppe & Domenico Moramarco & Simone Pizzi & Myriam Portaluri & Gianluigi Guido, 2016. "L?effetto dell?inquinamento acustico sulla distanza percepita dei punti vendita," ESPERIENZE D'IMPRESA, FrancoAngeli Editore, vol. 2016(1), pages 65-79.
    10. Mondal, Jalaluddin & Chakrabarti, Somnath, 2021. "Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoyment," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).

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