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The Factors Affecting Jordanians Housewives Consumption Behavior: A Qualitative Approach

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  • Mohammad Ibrahim Obeidat
  • Abdullah Oweidat
  • Nazieh Hamdi
  • Zaid Mohammad Obeidat

Abstract

Based on the findings of semi-structured interviews with (N=129) Jordanian housewives, this study examined the psychological, social, and marketing influences on the purchase and consumption behavior of Jordanian housewives. Overall, the findings of this study showed that the purchase decisions of the housewives were motivated by necessity to satisfy basic needs and the family appeared to be the main influencer affecting the housewife purchase decision. With regards to the factors prohibiting consumption, inflation appeared to be the main factor discouraging housewives from making purchases. A number of managerial implications and suggestions are also presented.

Suggested Citation

  • Mohammad Ibrahim Obeidat & Abdullah Oweidat & Nazieh Hamdi & Zaid Mohammad Obeidat, 2018. "The Factors Affecting Jordanians Housewives Consumption Behavior: A Qualitative Approach," International Business Research, Canadian Center of Science and Education, vol. 11(5), pages 110-118, May.
    • Handle: RePEc:ibn:ibrjnl:v:11:y:2018:i:5:p:110-118
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    References listed on IDEAS

    as
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    2. Belk, Russell W, 1975. "Situational Variables and Consumer Behavior," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 2(3), pages 157-164, December.
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    More about this item

    Keywords

    consumer issues; Jordan; public policies; buying behavior;
    All these keywords.

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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