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With or without you: The positive and negative influence of retail companions

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  • Hart, Phillip M.
  • Dale, Rick

Abstract

This study evaluates whether the influence of shopping with a companion is consistent across retail contexts with service components or between genders. An experiment asked participants to recall and evaluate their most recent solo or joint restaurant or shopping experience. Results demonstrate that for restaurant experiences, there is a positive influence of others on individual time spent, money spent, satisfaction, and attitude toward the act. For shopping experiences, however, these effects were either strengthened or reversed dependent upon gender. For (males) females, joint shopping experiences are linked to (increased) decreased amount paid, attitude toward the act, and re-patronage intentions.

Suggested Citation

  • Hart, Phillip M. & Dale, Rick, 2014. "With or without you: The positive and negative influence of retail companions," Journal of Retailing and Consumer Services, Elsevier, vol. 21(5), pages 780-787.
    • Handle: RePEc:eee:joreco:v:21:y:2014:i:5:p:780-787
    DOI: 10.1016/j.jretconser.2014.06.004
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    References listed on IDEAS

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    Cited by:

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    5. Dominici, Andrea & Boncinelli, Fabio & Gerini, Francesca & Marone, Enrico, 2021. "Determinants of online food purchasing: The impact of socio-demographic and situational factors," Journal of Retailing and Consumer Services, Elsevier, vol. 60(C).
    6. Rui Zhao & Meng Yang & Jianxiao Liu & Linchuan Yang & Zhikang Bao & Xinyun Ren, 2020. "University Students’ Purchase Intention and Willingness to Pay for Carbon-Labeled Food Products: A Purchase Decision-Making Experiment," IJERPH, MDPI, vol. 17(19), pages 1-15, September.
    7. Lucia-Palacios, Laura & Pérez-López, Raúl & Polo-Redondo, Yolanda, 2018. "Can social support alleviate stress while shopping in crowded retail environments?," Journal of Business Research, Elsevier, vol. 90(C), pages 141-150.
    8. Gui, Dan-Yang & Liu, Shixiong & Dai, Yu & Liu, Ying & Wang, Xiaoli & Huang, Huiying, 2021. "Greater patience and monetary expenditure: How shopping with companions influences purchase decisions," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    9. Mukhopadhyay, Soumya & Vijayalakshmi, Akshaya & Jain, Shailendra P., 2023. "Understanding consumers in-store behavior: The dual role of episode-specific motive adjustment and motive selection," Journal of Retailing, Elsevier, vol. 99(3), pages 460-479.
    10. Wilken, Robert & Stimmer, Elena & Bürgin, David, 2022. "Should retailers encourage couples to shop together?," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    11. Lubart, Allan & Capelli, Sonia, 2024. "Gamification of the point of sale using hybrid-reality games: Non-players' negative influence on players' service experience," Technological Forecasting and Social Change, Elsevier, vol. 203(C).
    12. Zou, Huan & Wang, Hong & Li, Jing & Hua, Haiyan & Wu, Shuqi, 2024. "Ordering alone or together? The effect of ordering situation on over-ordering behavior," Journal of Retailing and Consumer Services, Elsevier, vol. 77(C).
    13. Tobias Scholz & Jörn Redler & Sven Pagel, 2021. "Re-designing adaptive selling strategies: the role of different types of shopping companions," Review of Managerial Science, Springer, vol. 15(5), pages 1243-1280, July.
    14. Marie‐Eve Laporte & Sophie Rieunier & Geraldine Michel, 2020. "When family dining protects against sweet food consumption… and when it does not," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(2), pages 628-647, June.
    15. Tobias Benjamin Scholz & Sven Pagel & Jörg Henseler, 2023. "Shopping Companions and Their Diverse Impacts: A Systematic Annotated Bibliography," SAGE Open, , vol. 13(4), pages 21582440231, December.
    16. Wenzel, Stefanie & Benkenstein, Martin, 2018. "Together always better? The impact of shopping companions and shopping motivation on adolescents' shopping experience," Journal of Retailing and Consumer Services, Elsevier, vol. 44(C), pages 118-126.

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