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How retail entrepreneurs perceive the link between surveillance, feeling of security, and competitiveness of the retail store? A structural model approach

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  • Kajalo, Sami
  • Lindblom, Arto

Abstract

This study seeks to create a comprehensive understanding of the ways in which retail entrepreneurs perceive the link between surveillance and customers’ and employees’ sense of security at the store level. This study also analyzes the link between customers’ and employees’ sense of the security and store's competitiveness from the viewpoint of retail entrepreneurs. The present study utilizes elements of Crime Prevention through Environmental Design (CPTED) in its theoretical approach. The population for the study consisted of 946 grocery store K-retail entrepreneurs. The data collection was carried out through an Internet survey in February and March 2009. A total of 161 grocery store retailers filled in the questionnaire, yielding a response rate of 17%. Data were analyzed using structural equation modeling (SEM). The study revealed that formal surveillance has a negative impact on customers’ feelings of security from the retailers’ point of view. In contrast to formal surveillance, informal surveillance had positive impacts on customers’ and employees’ feelings of security. Retail entrepreneurs perceived that both customers’ and employees’ feeling of security had a positive impact on the store's competitiveness.

Suggested Citation

  • Kajalo, Sami & Lindblom, Arto, 2010. "How retail entrepreneurs perceive the link between surveillance, feeling of security, and competitiveness of the retail store? A structural model approach," Journal of Retailing and Consumer Services, Elsevier, vol. 17(4), pages 300-305.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:4:p:300-305
    DOI: 10.1016/j.jretconser.2010.03.001
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    References listed on IDEAS

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    1. Peek-Asa, C. & Casteel, C. & Kraus, J.F. & Whitten, P., 2006. "Employee and customer injury during violent crimes in retail and service businesses," American Journal of Public Health, American Public Health Association, vol. 96(10), pages 1867-1872.
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    4. Ke-Hai Yuan & Peter Bentler & Wai Chan, 2004. "Structural equation modeling with heavy tailed distributions," Psychometrika, Springer;The Psychometric Society, vol. 69(3), pages 421-436, September.
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    Cited by:

    1. Koistinen, Katri & Järvinen, Raija, 2016. "Comparing perceived insecurity among customers and retail staff during service encounters," Journal of Retailing and Consumer Services, Elsevier, vol. 31(C), pages 80-92.
    2. Suomi, Kati & Järvinen, Raija, 2013. "Tracing reputation risks in retailing and higher-education services," Journal of Retailing and Consumer Services, Elsevier, vol. 20(2), pages 207-217.
    3. Touzani, Mourad & Hirschman, Elizabeth C. & Hechiche Salah, Lamia, 2016. "Retail stressors in the Middle East/North Africa region," Journal of Business Research, Elsevier, vol. 69(2), pages 726-735.

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