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Supporting retailers to exploit online settings for internationalization: The different role of trust and compensation

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  • Premazzi, Katia
  • Castaldo, Sandro
  • Grosso, Monica
  • Hofacker, Charles

Abstract

The development of virtual technologies discloses two main opportunities for retailers, namely the possibility of complementing their offer through a multi-channel strategy in the marketplace they operate, and of extending their business in foreign countries. The online internationalization strategy requires retailers to overcome customers' privacy concern facilitating their information sharing with the firm so as to conclude the online transaction.

Suggested Citation

  • Premazzi, Katia & Castaldo, Sandro & Grosso, Monica & Hofacker, Charles, 2010. "Supporting retailers to exploit online settings for internationalization: The different role of trust and compensation," Journal of Retailing and Consumer Services, Elsevier, vol. 17(3), pages 229-240.
    • Handle: RePEc:eee:joreco:v:17:y:2010:i:3:p:229-240
    DOI: 10.1016/j.jretconser.2010.03.006
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    References listed on IDEAS

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    Cited by:

    1. Cambra-Fierro, Jesús & Berbel-Pineda, Juan M. & Ruiz-Benítez, Rocío & Vázquez-Carrasco, Rosario, 2013. "Analysis of the moderating role of the gender variable in service recovery processes," Journal of Retailing and Consumer Services, Elsevier, vol. 20(4), pages 408-418.

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