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Les nouvelles directions de recherche en marketing : une étude comparative France - États-Unis 1989-1994 [New Research Directions in Marketing : A US France Comparison 1989-1994]

Author

Listed:
  • Sandor Czellar

    (CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva)

  • J.E Denis

    (CUI - Centre Universitaire d'Informatique - UNIGE - Université de Genève = University of Geneva)

Abstract

Le texte traite de l'évolution récente de la recherche en marketing en France et aux États-Unis sur la base d'une analyse de contenu des articles publies pendant la période 1989-1994. Les résultats de l'étude montrent une homogénéité des sujets traites au niveau global, mais une évolution divergente au niveau des sujets spécifiques.

Suggested Citation

  • Sandor Czellar & J.E Denis, 1997. "Les nouvelles directions de recherche en marketing : une étude comparative France - États-Unis 1989-1994 [New Research Directions in Marketing : A US France Comparison 1989-1994]," Post-Print hal-00480363, HAL.
    • Handle: RePEc:hal:journl:hal-00480363
    as

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    Cited by:

    1. Gil-Saura, Irene & Berenguer-Contrí, Gloria & Ruiz-Molina, María-Eugenia, 2009. "Information and communication technology in retailing: A cross-industry comparison," Journal of Retailing and Consumer Services, Elsevier, vol. 16(3), pages 232-238.

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    Keywords

    marketing;

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