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Outlier-Aware, density-Based gaze fixation identification

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  • Liu, Wen
  • Trapp, Andrew C.
  • Djamasbi, Soussan

Abstract

Eye tracking is an advancing technology holding significant promise to improve our understanding of human behavior and decision making. Gaze data gathered by eye trackers contain events known as fixations. Fixations indicate visual attention and awareness, and are identified by algorithms that parse eye-tracking data into a sequence of gaze point clusters. While great potential exists, eye-tracker imprecision often results in noisy gaze data, such as what arises from calibration errors, erratic eye movements, or other system noise. Noise can cause inaccurate identification of fixations in eye-tracking applications, resulting in misleading behavioral interpretations and conclusions. Therefore, fixation identification algorithms should be robust against data noise. To resolve such inaccuracies, we propose FID+: outlier-aware fixation identification via fixation inner-density. We represent the problem of detecting outliers in fixation gaze data through a novel mixed-integer optimization formulation, and subsequently strengthen the formulation using two geometric arguments to provide enhanced bounds. We show that neither bound dominates the other, and that both are effective in reducing the overall solution runtime. Our experiments on real gaze recordings demonstrate that accommodating for the reality of fixation outliers enhances the ability to identify fixations with greater density in reasonable runtime.

Suggested Citation

  • Liu, Wen & Trapp, Andrew C. & Djamasbi, Soussan, 2021. "Outlier-Aware, density-Based gaze fixation identification," Omega, Elsevier, vol. 102(C).
  • Handle: RePEc:eee:jomega:v:102:y:2021:i:c:s0305048320306526
    DOI: 10.1016/j.omega.2020.102298
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    References listed on IDEAS

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    1. Graham, Dan J. & Orquin, Jacob L. & Visschers, Vivianne H.M., 2012. "Eye tracking and nutrition label use: A review of the literature and recommendations for label enhancement," Food Policy, Elsevier, vol. 37(4), pages 378-382.
    2. Andrew C. Trapp & Wen Liu & Soussan Djamasbi, 2019. "Identifying Fixations in Gaze Data via Inner Density and Optimization," INFORMS Journal on Computing, INFORMS, vol. 31(3), pages 459-476, July.
    3. Savannah Wei Shi & Michel Wedel & F. G. M. (Rik) Pieters, 2013. "Information Acquisition During Online Decision Making: A Model-Based Exploration Using Eye-Tracking Data," Management Science, INFORMS, vol. 59(5), pages 1009-1026, May.
    4. Wright, C. M. & Hu, M. Y., 2003. "A note on detecting outliers in short autocorrelated data using joint estimation and exponentially weighted moving average," Omega, Elsevier, vol. 31(4), pages 319-326, August.
    5. Hübner, Alexander H. & Kuhn, Heinrich, 2012. "Retail category management: State-of-the-art review of quantitative research and software applications in assortment and shelf space management," Omega, Elsevier, vol. 40(2), pages 199-209, April.
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