Do Colors Change Realities in Online Shopping?
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DOI: 10.1016/j.intmar.2017.08.001
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- Yu, Joanne & Egger, Roman, 2021. "Color and engagement in touristic Instagram pictures: A machine learning approach," Annals of Tourism Research, Elsevier, vol. 89(C).
- Pelet, Jean-Éric & Durrieu, François & Lick, Erhard, 2020. "Label design of wines sold online: Effects of perceived authenticity on purchase intentions," Journal of Retailing and Consumer Services, Elsevier, vol. 55(C).
- César González-Martín & Miguel Carrasco & Germán Oviedo, 2022. "Analysis of the Use of Color and Its Emotional Relationship in Visual Creations Based on Experiences during the Context of the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
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Keywords
Color; Price; Online store atmospherics; Website design;All these keywords.
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