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Warm glow of giving collectively – An experimental study

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  • Bischoff, Ivo
  • Krauskopf, Thomas

Abstract

We report on an experiment to test for a warm glow of giving collectively. Comparing subjects’ affective state before and after the experiment, we find that individual charitable donations create a feeling of warm glow while collective donations do not. Proposing to donate the full endowment collectively improves subjects’ affective state significantly, though the behavioral data suggests that this result cannot be explained by the notion of expressive voting. We also find that subjects who consider Kant’s Categorical Imperative to be an important guideline for individual decisions are more likely to donate the full endowment to charity. This result supports the notion of Kantian thinking as an independent factor explaining cooperative behavior (Roemer, 2014).

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  • Bischoff, Ivo & Krauskopf, Thomas, 2015. "Warm glow of giving collectively – An experimental study," Journal of Economic Psychology, Elsevier, vol. 51(C), pages 210-218.
    • Handle: RePEc:eee:joepsy:v:51:y:2015:i:c:p:210-218
    DOI: 10.1016/j.joep.2015.09.001
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    Cited by:

    1. Mostafa E. Shahen & Shibly Shahrier & Koji Kotani, 2019. "Happiness, Generativity and Social Preferences in a Developing Country: A Possibility of Future Design," Sustainability, MDPI, vol. 11(19), pages 1-17, September.
    2. Lane, Tom, 2017. "How does happiness relate to economic behaviour? A review of the literature," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 68(C), pages 62-78.
    3. Erlandsson, Arvid & Västfjäll, Daniel & Sundfelt, Oskar & Slovic, Paul, 2016. "Argument-inconsistency in charity appeals: Statistical information about the scope of the problem decrease helping toward a single identified victim but not helping toward many non-identified victims ," Journal of Economic Psychology, Elsevier, vol. 56(C), pages 126-140.
    4. Anida Krajina & Jakub Prochazka, 2018. "Motives behind voting and the perception of the motives: paradox of voting in Bosnia and Herzegovina," Eurasian Economic Review, Springer;Eurasia Business and Economics Society, vol. 8(3), pages 451-483, December.
    5. Herzenstein, Michal & Posavac, Steven S., 2019. "When charity begins at home: How personal financial scarcity drives preference for donating locally at the expense of global concerns," Journal of Economic Psychology, Elsevier, vol. 73(C), pages 123-135.
    6. Lopez-Becerra, E.I. & Alcon, F., 2021. "Social desirability bias in the environmental economic valuation: An inferred valuation approach," Ecological Economics, Elsevier, vol. 184(C).

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    More about this item

    Keywords

    Warm glow of giving; Collective decision; Charity; Economic experiment; Immanuel Kant; Affect;
    All these keywords.

    JEL classification:

    • C90 - Mathematical and Quantitative Methods - - Design of Experiments - - - General
    • D72 - Microeconomics - - Analysis of Collective Decision-Making - - - Political Processes: Rent-seeking, Lobbying, Elections, Legislatures, and Voting Behavior

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