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The behavioral economics of consumer brand choice: Establishing a methodology

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  • Foxall, Gordon R.
  • Schrezenmaier, Teresa C.

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  • Foxall, Gordon R. & Schrezenmaier, Teresa C., 2003. "The behavioral economics of consumer brand choice: Establishing a methodology," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 675-695, October.
    • Handle: RePEc:eee:joepsy:v:24:y:2003:i:5:p:675-695
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    References listed on IDEAS

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    1. Kagel,John H. & Battalio,Raymond C. & Green,Leonard, 2007. "Economic Choice Theory," Cambridge Books, Cambridge University Press, number 9780521035927, September.
    2. Gordon R. Foxall & GORDON E. GREENLEY, 2000. "Predicting and Explaining Responses to Consumer Environments: An Empirical Test and Theoretical Extension of the Behavioural Perspective Model," The Service Industries Journal, Taylor & Francis Journals, vol. 20(2), pages 39-63, April.
    3. Gordon R. Foxall, 1999. "The substitutability of brands," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 20(5), pages 241-257.
    4. Raymond Battalio & Leonard Green & John Kagel, 1995. "Economic choice theory. an experimental analysis of animal behavior," Framed Field Experiments 00166, The Field Experiments Website.
    5. Foxall, Gordon R. & Greenley, Gordon E., 1999. "Consumers' Emotional Responses to Service Environments," Journal of Business Research, Elsevier, vol. 46(2), pages 149-158, October.
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    Cited by:

    1. Martínez Salinas, Eva & Pina Pérez, José Miguel, 2009. "Modeling the brand extensions' influence on brand image," Journal of Business Research, Elsevier, vol. 62(1), pages 50-60, January.
    2. Guerin, Bernard, 2003. "Putting a radical socialness into consumer behavior analysis," Journal of Economic Psychology, Elsevier, vol. 24(5), pages 697-718, October.
    3. Margarita I. Kuleva, 2015. "Constructing Identities And Boundaries: Fashion And Clothing Of Working And Middle Class Youth In Contemporary Russia," HSE Working papers WP BRP 85/HUM/2015, National Research University Higher School of Economics.
    4. Foxall, Gordon R. & Yan, Ji & Oliveira-Castro, Jorge M. & Wells, Victoria K., 2013. "Brand-related and situational influences on demand elasticity," Journal of Business Research, Elsevier, vol. 66(1), pages 73-81.

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