Children's emergent preferences for soft drinks: Stimulus-equivalence and transfer
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- Bierley, Calvin & McSweeney, Frances K & Vannieuwkerk, Renee, 1985. "Classical Conditioning of Preferences for Stimuli," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 316-323, December.
- Shimp, Terence A & Stuart, Elnora W & Engle, Randall W, 1991. "A Program of Classical Conditioning Experiments Testing Variations in the Conditioned Stimulus and Context," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 18(1), pages 1-12, June.
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