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Globalisation of marketing communication?

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  • van Raaij, W. Fred

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  • van Raaij, W. Fred, 1997. "Globalisation of marketing communication?," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 259-270, April.
    • Handle: RePEc:eee:joepsy:v:18:y:1997:i:2-3:p:259-270
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    References listed on IDEAS

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    1. Belk, Russell W, 1985. "Materialism: Trait Aspects of Living in the Material World," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 12(3), pages 265-280, December.
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    Cited by:

    1. Som Sekhar Bhattacharyya & Andrejs Cˇ irjevskis & Tatjana Põlajeva, 2018. "International Business in Transitional and Emerging Economies: A Perspective of Latvia, Lithuania and Estonia with India," South Asian Journal of Business and Management Cases, , vol. 7(2), pages 144-155, December.
    2. Watson, John & Lysonski, Steven & Gillan, Tamara & Raymore, Leslie, 2002. "Cultural values and important possessions: a cross-cultural analysis," Journal of Business Research, Elsevier, vol. 55(11), pages 923-931, November.
    3. Mahran Meskeh & Widiane Ferchakhi, 2014. "La communication marketing des hypermarchés français au Moyen Orient : standardisation ou adaptation ?," Post-Print hal-00954610, HAL.

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