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Exploring franchise system development in France

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  • Sié, Laurent
  • Pett, Timothy
  • Hipkin, Ian

Abstract

The process of implementing successful franchise system has received limited attention in the literature. The purpose of our paper is to replicate in France a franchise development model developed in New Zealand that identifies significant sequentially activities in the franchising process. Using a case study approach franchisors in ten French start-up franchisees were interviewed in order to determine how they applied the franchising process identified in the New Zealand study. A quantitative measure is derived as the basis of comparison for different approaches in the two countries. Our findings lend some support for the model, while revealing interesting differences between franchise development in the New Zealand study and the franchising start-up environment in France.

Suggested Citation

  • Sié, Laurent & Pett, Timothy & Hipkin, Ian, 2015. "Exploring franchise system development in France," Journal of Business Venturing Insights, Elsevier, vol. 4(C), pages 14-19.
    • Handle: RePEc:eee:jobuve:v:4:y:2015:i:c:p:14-19
    DOI: 10.1016/j.jbvi.2015.07.002
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    References listed on IDEAS

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    1. Stephen R. Barley, 1990. "Images of Imaging: Notes on Doing Longitudinal Field Work," Organization Science, INFORMS, vol. 1(3), pages 220-247, August.
    2. James G. Combs & David J. Ketchen Jr & Jeremy C. Short, 2011. "Franchising Research: Major Milestones, New Directions, and its Future within Entrepreneurship," Entrepreneurship Theory and Practice, , vol. 35(3), pages 413-425, May.
    3. Dhruv Grewal & Gopalkrishnan R. Iyer & Rajshekhar (Raj) G. Javalgi & Lori Radulovich, 2011. "Franchise Partnership and International Expansion: A Conceptual Framework and Research Propositions," Entrepreneurship Theory and Practice, , vol. 35(3), pages 533-557, May.
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    Cited by:

    1. Frieden, Rob, 2017. "Grey nuances in the black and white debate over subsidized Internet access," Telecommunications Policy, Elsevier, vol. 41(10), pages 1017-1026.

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