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Finding the sweet spot: Evaluating the role of structured idea-generation framework in generating high-quality new venture ideas

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  • Shah, Puspa
  • Thapa, Nischal

Abstract

Previous research has predominantly focused on cognitive antecedents related to the quality of new venture ideas (NVIs), resulting in a notable gap in understanding the influence of structural elements on NVIs. Drawing upon activation theory, we examine how the structure of the idea-generation framework, a dimension of routinization, influences NVI outcomes. To investigate this relationship, we conduct two separate studies: the first involving a student sample and the second involving practicing entrepreneurs. Our findings demonstrate an inverse U-shaped relationship between the structure in the idea-generation framework and the quality/quantity of NVIs. These findings contribute to the understanding of the antecedents that shape NVIs.

Suggested Citation

  • Shah, Puspa & Thapa, Nischal, 2023. "Finding the sweet spot: Evaluating the role of structured idea-generation framework in generating high-quality new venture ideas," Journal of Business Venturing Insights, Elsevier, vol. 20(C).
    • Handle: RePEc:eee:jobuve:v:20:y:2023:i:c:s235267342300046x
    DOI: 10.1016/j.jbvi.2023.e00417
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