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Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance

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  • Kincaid, Paula A.
  • Short, Jeremy C.
  • Wolfe, Marcus T.

Abstract

Tattoos reflect an increasingly popular form of creative self-expression and there is an increased prevalence of tattoos among entrepreneurs engaging in crowdfunding. As such, our study is the first to explore how visible displays of tattoos within crowdfunding campaigns relate to campaign performance. Using a creativity perspective, we examine how displaying tattoos differentially impacts two key measures of crowdfunding performance: numbers of backers and funds pledged. We analyze a sample of 1500 crowdfunding campaigns from Kickstarter, and find a positive relationship between visible displays of tattoos and crowdfunding performance. We move the conversation regarding the impact of body art beyond non-entrepreneurial contexts by providing evidence that tattoo visibility does not hinder an entrepreneur's efforts to raise funds for their venture.

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  • Kincaid, Paula A. & Short, Jeremy C. & Wolfe, Marcus T., 2022. "Got ink, get paid? Exploring the impact of tattoo visibility on crowdfunding performance," Journal of Business Venturing Insights, Elsevier, vol. 17(C).
    • Handle: RePEc:eee:jobuve:v:17:y:2022:i:c:s2352673422000154
    DOI: 10.1016/j.jbvi.2022.e00317
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    2. Short, Jeremy C. & Chandler, Jeffrey A. & Wolfe, Marcus, 2024. "Community markets and entrepreneurship: A primer," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    3. Hassna, Ghazwan, 2022. "Crowdfund smart, not hard – Understanding the role of online funding communities in crowdfunding success," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    4. Johnson, Nicholas E. & Short, Jeremy C. & Chandler, Jeffrey A. & Jordan, Samantha L., 2022. "Introducing the contentpreneur: Making the case for research on content creation-based online platforms," Journal of Business Venturing Insights, Elsevier, vol. 18(C).

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