IDEAS home Printed from https://ideas.repec.org/a/eee/jobuve/v19y2023ics2352673423000173.html
   My bibliography  Save this article

The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation

Author

Listed:
  • Short, Cole E.
  • Short, Jeremy C.

Abstract

To better understand the role of artificial intelligence in the development of entrepreneurial rhetoric, we examine how generative language models such as ChatGPT serve as viable tools for content creation. Using an established framework for examining CEO celebrity (Creator, Transformer, Rebel, and Savior), we illustrate how such models can effectively produce and refine elevator pitches, social media pitches, and crowdfunding pitches commonly used in the study of entrepreneurial rhetoric. We demonstrate ChatGPT's ability to mimic each celebrity CEO archetype by prompting language in the style of exemplars, including Elon Musk, Indra Nooyi, Tony Hsieh, and Lisa Su. Implications of prompt engineering—the fine-tuning of inputs fed into language models to produce precise output—for entrepreneurship research and practice are discussed. We conclude by advancing the idea that the emergent and enduring value of generative models is, at its core, dependent on effective prompt engineering.

Suggested Citation

  • Short, Cole E. & Short, Jeremy C., 2023. "The artificially intelligent entrepreneur: ChatGPT, prompt engineering, and entrepreneurial rhetoric creation," Journal of Business Venturing Insights, Elsevier, vol. 19(C).
    • Handle: RePEc:eee:jobuve:v:19:y:2023:i:c:s2352673423000173
    DOI: 10.1016/j.jbvi.2023.e00388
    as

    Download full text from publisher

    File URL: http://www.sciencedirect.com/science/article/pii/S2352673423000173
    Download Restriction: Full text for ScienceDirect subscribers only
    File URL: https://libkey.io/10.1016/j.jbvi.2023.e00388?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    References listed on IDEAS

    as
    1. Allison, Thomas H. & Davis, Blakley C. & Webb, Justin W. & Short, Jeremy C., 2017. "Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 32(6), pages 707-725.
    2. Kraus, Mathias & Feuerriegel, Stefan & Oztekin, Asil, 2020. "Deep learning in business analytics and operations research: Models, applications and managerial implications," European Journal of Operational Research, Elsevier, vol. 281(3), pages 628-641.
    3. Jeremy C. Short & David J. Ketchen Jr. & Aaron F. McKenny & Thomas H. Allison & R. Duane Ireland, 2017. "Research on Crowdfunding: Reviewing the (Very Recent) past and Celebrating the Present," Entrepreneurship Theory and Practice, , vol. 41(2), pages 149-160, March.
    4. Parhankangas, Annaleena & Renko, Maija, 2017. "Linguistic style and crowdfunding success among social and commercial entrepreneurs," Journal of Business Venturing, Elsevier, vol. 32(2), pages 215-236.
    5. Dominic Chalmers & Niall G. MacKenzie & Sara Carter, 2021. "Artificial Intelligence and Entrepreneurship: Implications for Venture Creation in the Fourth Industrial Revolution," Entrepreneurship Theory and Practice, , vol. 45(5), pages 1028-1053, September.
    6. David L. Deephouse, 1999. "To be different, or to be the same? It’s a question (and theory) of strategic balance," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 147-166, February.
    7. Fisch, Christian & Block, Jörn H., 2021. "How does entrepreneurial failure change an entrepreneur's digital identity? Evidence from Twitter data," Journal of Business Venturing, Elsevier, vol. 36(1).
    8. Fisher, Greg & Kuratko, Donald F. & Bloodgood, James M. & Hornsby, Jeffrey S., 2017. "Legitimate to whom? The challenge of audience diversity and new venture legitimacy," Journal of Business Venturing, Elsevier, vol. 32(1), pages 52-71.
    9. Michael Lounsbury & Mary Ann Glynn, 2001. "Cultural entrepreneurship: stories, legitimacy, and the acquisition of resources," Strategic Management Journal, Wiley Blackwell, vol. 22(6‐7), pages 545-564, June.
    10. Martin Obschonka & David B. Audretsch, 2020. "Artificial intelligence and big data in entrepreneurship: a new era has begun," Small Business Economics, Springer, vol. 55(3), pages 529-539, October.
    11. Mathew L. A. Hayward & Violina P. Rindova & Timothy G. Pollock, 2004. "Believing one's own press: the causes and consequences of CEO celebrity," Strategic Management Journal, Wiley Blackwell, vol. 25(7), pages 637-653, July.
    12. Johnson, Nicholas E. & Short, Jeremy C. & Chandler, Jeffrey A. & Jordan, Samantha L., 2022. "Introducing the contentpreneur: Making the case for research on content creation-based online platforms," Journal of Business Venturing Insights, Elsevier, vol. 18(C).
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Fosso Wamba, Samuel & Queiroz, Maciel M. & Chiappetta Jabbour, Charbel Jose & Shi, Chunming (Victor), 2023. "Are both generative AI and ChatGPT game changers for 21st-Century operations and supply chain excellence?," International Journal of Production Economics, Elsevier, vol. 265(C).
    2. Li, Sen & Chen, Yan, 2024. "Governing decentralized autonomous organizations as digital commons," Journal of Business Venturing Insights, Elsevier, vol. 21(C).
    3. David B. Audretsch & Maksim Belitski & Rosa Caiazza & Farzana Chowdhury & Matthias Menter, 2023. "Entrepreneurial growth, value creation and new technologies," The Journal of Technology Transfer, Springer, vol. 48(5), pages 1535-1551, October.
    4. Fossen, Frank M. & McLemore, Trevor & Sorgner, Alina, 2024. "Artificial Intelligence and Entrepreneurship," IZA Discussion Papers 17055, Institute of Labor Economics (IZA).
    5. Martin Obschonka & Moren Levesque, 2024. "A Market for Lemons? Strategic Directions for a Vigilant Application of Artificial Intelligence in Entrepreneurship Research," Papers 2409.08890, arXiv.org.
    6. Davidsson, Per & Sufyan, Muhammad, 2023. "What does AI think of AI as an external enabler (EE) of entrepreneurship? An assessment through and of the EE framework," Journal of Business Venturing Insights, Elsevier, vol. 20(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Vossen, Alexander & Ihl, Christoph, 2020. "More than words! How narrative anchoring and enrichment help to balance differentiation and conformity of entrepreneurial products," Journal of Business Venturing, Elsevier, vol. 35(6).
    2. Marie Madeleine Meurer & Maksim Belitski & Christian Fisch & Roy Thurik, 2024. "What gets published and what doesn’t? Exploring optimal distinctiveness and diverse expectations in entrepreneurship articles," Small Business Economics, Springer, vol. 63(3), pages 1139-1170, October.
    3. Seigner, Benedikt David Christian & Milanov, Hana & Lundmark, Erik & Shepherd, Dean A., 2023. "Tweeting like Elon? Provocative language, new-venture status, and audience engagement on social media," Journal of Business Venturing, Elsevier, vol. 38(2).
    4. Megan Yuan Li & Charson Cancan Dong & Shige Makino, 2023. "Does a Past Category’s Success Influence Existing Entrepreneurial Fundraising?: A Legitimacy Spillover Perspective," Entrepreneurship Theory and Practice, , vol. 47(6), pages 2263-2292, November.
    5. Wendy D. Chen, 2023. "Crowdfunding: different types of legitimacy," Small Business Economics, Springer, vol. 60(1), pages 245-263, January.
    6. Krukowski, Kipp A. & Pollack, Jeffrey M. & Rutherford, Matthew W., 2023. "Winning the opportunity to pitch: Piquing startup investors’ interest by sending the right signals in executive summaries," Business Horizons, Elsevier, vol. 66(1), pages 75-86.
    7. Allison, Thomas H. & Davis, Blakley C. & Webb, Justin W. & Short, Jeremy C., 2017. "Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance," Journal of Business Venturing, Elsevier, vol. 32(6), pages 707-725.
    8. McSweeney, Jordan J. & McSweeney, Kevin T. & Webb, Justin W. & Devers, Cynthia E., 2022. "The right touch of pitch assertiveness: Examining entrepreneurs' gender and project category fit in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    9. Carolin Bock & Sven Siebeneicher & Jens Rockel, 2022. "The “C” in crowdfunding is for co-financing: exploring participative co-financing, a complement of novel and traditional bank financing," Journal of Business Economics, Springer, vol. 92(9), pages 1559-1602, November.
    10. Oo, Pyayt P. & Jiang, Lin & Sahaym, Arvin & Parhankangas, Annaleena & Chan, Richard, 2023. "Actions in words: How entrepreneurs use diversified and changing speech acts to achieve funding success," Journal of Business Venturing, Elsevier, vol. 38(2).
    11. Alex Murray & Suresh Kotha & Greg Fisher, 2020. "Community-Based Resource Mobilization: How Entrepreneurs Acquire Resources from Distributed Non-Professionals via Crowdfunding," Organization Science, INFORMS, vol. 31(4), pages 960-989, July.
    12. Mahmood, Ammara & Luffarelli, Jonathan & Mukesh, Mudra, 2019. "What's in a logo? The impact of complex visual cues in equity crowdfunding," Journal of Business Venturing, Elsevier, vol. 34(1), pages 41-62.
    13. Rose, Stefan & Wentzel, Daniel & Hopp, Christian & Kaminski, Jermain, 2020. "Launching for Success: The Effects of Psychological Distance and Mental Simulation on Funding Decisions and Crowdfunding Performance," SocArXiv fqbwk, Center for Open Science.
    14. Jared Allen & Regan Stevenson & Tang Wang, 2021. "Creative and resourceful: How human, social, and psychological resources affect creative workers’ ability to rebound after failure," Small Business Economics, Springer, vol. 57(2), pages 705-719, August.
    15. Scheaf, David J. & Davis, Blakley C. & Webb, Justin W. & Coombs, Joseph E. & Borns, Jared & Holloway, Garrett, 2018. "Signals' flexibility and interaction with visual cues: Insights from crowdfunding," Journal of Business Venturing, Elsevier, vol. 33(6), pages 720-741.
    16. Aaron H. Anglin & Shane W. Reid & Jeremy C. Short, 2023. "More Than One Way to Tell a Story: A Configurational Approach to Storytelling in Crowdfunding," Entrepreneurship Theory and Practice, , vol. 47(2), pages 461-494, March.
    17. Karin Kreutzer, 2022. "On the Discursive Construction of Social Entrepreneurship in Pitch Situations: The Intertextual Reproduction of Business and Social Discourse by Presenters and Their Audience," Journal of Business Ethics, Springer, vol. 179(4), pages 1071-1090, September.
    18. Lin, Tse-Chun & Pursiainen, Vesa, 2022. "Regional social capital and moral hazard in crowdfunding," Journal of Business Venturing, Elsevier, vol. 37(4).
    19. Jean‐François Soublière & Christi Lockwood, 2022. "Achieving cultural resonance: Four strategies toward rallying support for entrepreneurial endeavors," Strategic Management Journal, Wiley Blackwell, vol. 43(8), pages 1499-1527, August.
    20. Zhao, Liang & Shneor, Rotem & Sun, Zhe, 2022. "Skin in the game: Self-funding and reward crowdfunding success," Business Horizons, Elsevier, vol. 65(1), pages 89-100.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:eee:jobuve:v:19:y:2023:i:c:s2352673423000173. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Catherine Liu (email available below). General contact details of provider: https://www.journals.elsevier.com/journal-of-business-venturing-insights .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.