Consideration of preference shifts due to relative attribute variability
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- Zuzana Gocmanová & Jaromír Skorkovský & Štěpán Veselý & Jan Böhm, 2019. "Where Do You Want to Go Skiing? The Effect of the Reference Point and Loss Aversion," Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, Mendel University Press, vol. 67(1), pages 243-252.
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