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Health awareness campaigns and diagnosis rates: Evidence from National Breast Cancer Awareness Month

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  • Jacobsen, Grant D.
  • Jacobsen, Kathryn H.

Abstract

Awareness campaigns are often used to encourage medical screening that allows for early detection of health problems, but much remains unknown about the effectiveness of these programs. This paper evaluates whether National Breast Cancer Awareness Month (NBCAM) has led to increased diagnosis of breast cancer. The analysis examines the number of diagnoses made in November (1 month after NBCAM) during years before and after NBCAM was initiated. We find that from 1993 to 1995, the period when breast cancer advocacy was expanding rapidly into a nationwide movement, NBCAM led to an increase in the number of November diagnoses. During earlier periods (from the mid-1980s to the early-1990s), when breast cancer advocacy was still a nascent grassroots movement, and in later periods, when breast cancer advocacy had become a well-established nationwide cause, there is little evidence that October NBCAM events had an effect on November diagnoses.

Suggested Citation

  • Jacobsen, Grant D. & Jacobsen, Kathryn H., 2011. "Health awareness campaigns and diagnosis rates: Evidence from National Breast Cancer Awareness Month," Journal of Health Economics, Elsevier, vol. 30(1), pages 55-61, January.
    • Handle: RePEc:eee:jhecon:v:30:y:2011:i:1:p:55-61
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    References listed on IDEAS

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    1. Caplan, L.S. & May, D.S. & Richardson, L.C., 2000. "Time to diagnosis and treatment of breast cancer: Results from the National Breast and Cervical Cancer Early Detection Program, 1991-1995," American Journal of Public Health, American Public Health Association, vol. 90(1), pages 130-134.
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    4. Byrne, Margaret M. & Thompson, Peter, 2001. "Screening and preventable illness," Journal of Health Economics, Elsevier, vol. 20(6), pages 1077-1088, November.
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    2. Luis Miguel Bello-Lujan & Jose Antonio Serrano-Sanchez & Juan Jose Gonzalez-Henriquez, 2022. "Stable Gender Gap and Similar Gender Trend in Chronic Morbidities between 1997–2015 in Adult Canary Population," IJERPH, MDPI, vol. 19(15), pages 1-19, July.
    3. Jorge M. Agüero, 2019. "Information and Behavioral Responses with More than One Agent: The Case of Domestic Violence Awareness Campaigns," Working papers 2019-04, University of Connecticut, Department of Economics.
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    5. Lenisa V. Chang, 2018. "Information, education, and health behaviors: Evidence from the MMR vaccine autism controversy," Health Economics, John Wiley & Sons, Ltd., vol. 27(7), pages 1043-1062, July.
    6. Mengcen Qian & Shin-Yi Chou & Ernest K. Lai, 2020. "Confirmatory Bias in Health Decisions: Evidence from the MMR-Autism Controversy," NBER Working Papers 26772, National Bureau of Economic Research, Inc.
    7. Ho, Thong Quoc & Nie, Zihan & Alpizar, Francisco & Carlsson, Fredrik & Nam, Pham Khanh, 2022. "Celebrity endorsement in promoting pro-environmental behavior," Journal of Economic Behavior & Organization, Elsevier, vol. 198(C), pages 68-86.
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