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Reconnecting Australian consumers and producers: Identifying problems of distrust

Author

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  • Meyer, Samantha B.
  • Coveney, John
  • Henderson, Julie
  • Ward, Paul R.
  • Taylor, Anne W.

Abstract

A growing gap between the production and consumption of food has led to a decline in consumer trust in food, and a desire for increased regulation of food. The aim of this study was to investigate the nature of consumer trust in food production and regulation in the wake of shifts in food technology, globalisation and production. Semi-structured interviews (n=47) were conducted in 2009 with participants living in rural and metropolitan South Australia. Rural participants were more trusting of food production because of their direct experience with producing food than their metropolitan counterparts. Consumers’ embeddedness in food production impacts their trust in food. Increasing local food production and consumption may increase consumer trust in food, and decrease consumer dependence on government regulation.

Suggested Citation

  • Meyer, Samantha B. & Coveney, John & Henderson, Julie & Ward, Paul R. & Taylor, Anne W., 2012. "Reconnecting Australian consumers and producers: Identifying problems of distrust," Food Policy, Elsevier, vol. 37(6), pages 634-640.
    • Handle: RePEc:eee:jfpoli:v:37:y:2012:i:6:p:634-640
    DOI: 10.1016/j.foodpol.2012.07.005
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    References listed on IDEAS

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    Cited by:

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    2. Ioan Sebastian Brumă & Codrin Dinu Vasiliu & Steliana Rodino & Marian Butu & Lucian Tanasă & Sebastian Doboș & Alina Butu & Oana Coca & Gavril Stefan, 2021. "The Behavior of Dairy Consumers in Short Food Supply Chains during COVID-19 Pandemic in Suceava Area, Romania," Sustainability, MDPI, vol. 13(6), pages 1-22, March.
    3. Gréta Maró & Péter Czine & Zalán Márk Maró & Áron Török, 2022. "Eliciting University Students’ Attitudes towards Farmers’ Markets: The Hungarian Case," Sustainability, MDPI, vol. 14(24), pages 1-16, December.
    4. Ievoli Corrado & Belliggiano Angelo & Marandola Danilo & Milone Pierluigi & Ventura Flaminia, 2019. "Information and Communication Infrastructures and New Business Models in Rural Areas: The Case of Molise Region in Italy," European Countryside, Sciendo, vol. 11(4), pages 475-496, December.
    5. Quentin Farmar-Bowers, 2015. "Finding Ways to Improve Australia’s Food Security Situation," Agriculture, MDPI, vol. 5(2), pages 1-27, May.
    6. Božič, Branko & Siebert, Sabina & Martin, Graeme, 2020. "A grounded theory study of factors and conditions associated with customer trust recovery in a retailer," Journal of Business Research, Elsevier, vol. 109(C), pages 440-448.
    7. Elisa Giampietri & Dieter B. A. Koemle & Xiaohua Yu & Adele Finco, 2016. "Consumers’ Sense of Farmers’ Markets: Tasting Sustainability or Just Purchasing Food?," Sustainability, MDPI, vol. 8(11), pages 1-14, November.
    8. My, Nguyen H.D. & Demont, Matty & Van Loo, Ellen J. & de Guia, Annalyn & Rutsaert, Pieter & Tuan, Tran Huu & Verbeke, Wim, 2018. "What is the value of sustainably-produced rice? Consumer evidence from experimental auctions in Vietnam," Food Policy, Elsevier, vol. 79(C), pages 283-296.
    9. Bozic, Branko & Kuppelwieser, Volker G., 2019. "Customer trust recovery: An alternative explanation," Journal of Retailing and Consumer Services, Elsevier, vol. 49(C), pages 208-218.
    10. Török, Áron & Maró, Zalán Márk & Czine, Péter & Jámbor, Zsófia & Maró, Gréta, 2024. "A termelői piacok fogyasztói profiljának szakirodalom-elemzése [The consumer profile of producer markets: an analysis of the literature]," Közgazdasági Szemle (Economic Review - monthly of the Hungarian Academy of Sciences), Közgazdasági Szemle Alapítvány (Economic Review Foundation), vol. 0(3), pages 255-274.
    11. Felix Zoll & Caitlin K. Kirby & Kathrin Specht & Rosemarie Siebert, 2023. "Exploring member trust in German community-supported agriculture: a multiple regression analysis," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(2), pages 709-724, June.
    12. Tonkin, Emma & Meyer, Samantha B. & Coveney, John & Webb, Trevor & Wilson, Annabelle M., 2016. "The process of making trust related judgements through interaction with food labelling," Food Policy, Elsevier, vol. 63(C), pages 1-11.

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