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Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success

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  • Beverland, Michael

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  • Beverland, Michael, 2007. "Can cooperatives brand? Exploring the interplay between cooperative structure and sustained brand marketing success," Food Policy, Elsevier, vol. 32(4), pages 480-495, August.
    • Handle: RePEc:eee:jfpoli:v:32:y:2007:i:4:p:480-495
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    1. Jaffee, Steve & Masakure, Oliver, 2005. "Strategic use of private standards to enhance international competitiveness: Vegetable exports from Kenya and elsewhere," Food Policy, Elsevier, vol. 30(3), pages 316-333, June.
    2. Lewin, Jeffrey E. & Johnston, Wesley J., 1997. "Relationship marketing theory in practice: A case study," Journal of Business Research, Elsevier, vol. 39(1), pages 23-31, May.
    3. Edwards, Mark R. & Shultz, Clifford J., II, 2005. "Reframing Agribusiness: Moving from Farm to Market Centric," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 23(1), pages 1-17.
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    1. Hooks Teresa & Macken-Walsh Áine & McCarthy Olive & Power Carol & Henchion Maeve, 2018. "Co-Operation among Irish Beef Farmers: Current Perspectives and Future Prospects in the Context of New Producer Organisation (PO) Legislation," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    2. Jasper Grashuis, 2018. "An Exploratory Study of Cooperative Survival: Strategic Adaptation to External Developments," Sustainability, MDPI, vol. 10(3), pages 1-15, February.
    3. Bhattari, Salil & Lyne, Michael & Martin, Sandra, 2013. "Analysing The Performance Of Two Export-Oriented Spice Chains In Nepal: Taking The Smallholder Perspective," 2013 Conference, August 28-30, 2013, Christchurch, New Zealand 160194, New Zealand Agricultural and Resource Economics Society.
    4. Ourania Tremma & Achilleas Kontogeorgos & Philippos Karipidis & Fotios Chatzitheodoridis, 2021. "Mapping the Market Segments for the Consumers of Greek Cooperative Food Products," Sustainability, MDPI, vol. 13(7), pages 1-20, March.
    5. Enthoven, Laura & Van den Broeck, Goedele, 2023. "How to boost the local trade of participatory guarantee system (PGS)-certified produce? A value chain perspective in Huánuco, Peru," Ecological Economics, Elsevier, vol. 212(C).
    6. Inmaculada Buendía-Martínez & Carolina Hidalgo-López & Eric Brat, 2020. "Are Cooperatives an Employment Option? A Job Preference Study of Millennial University Students," Sustainability, MDPI, vol. 12(17), pages 1-32, September.
    7. Martin Javornicky & Áine Macken-Walsh & Anita Naughton, 2021. "Emerging Beef Producer Organisations (POs) in the Irish Beef Sector: An Analysis of Media Coverage in the Context of Nationwide Beef Producer Protests," Sustainability, MDPI, vol. 13(3), pages 1-21, February.
    8. Julien Cadot, 2015. "Agency costs of vertical integration—the case of family firms, investor-owned firms and cooperatives in the French wine industry," Agricultural Economics, International Association of Agricultural Economists, vol. 46(2), pages 187-194, March.
    9. Theo Benos & Nikos Kalogeras & Frans J.H.M. Verhees & Panagiota Sergaki & Joost M.E. Pennings, 2016. "Cooperatives’ Organizational Restructuring, Strategic Attributes, and Performance: The Case of Agribusiness Cooperatives in Greece," Agribusiness, John Wiley & Sons, Ltd., vol. 32(1), pages 127-150, January.
    10. Jasper Grashuis, 2018. "Joint ownership by farmers and investors in the agri-food industry: an exploratory study of the limited cooperative association," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 6(1), pages 1-14, December.
    11. Cadot, Julien, 2014. "Agency costs of vertical integration: the case of wine business in France," 2014 International Congress, August 26-29, 2014, Ljubljana, Slovenia 182671, European Association of Agricultural Economists.
    12. Achilleas Kontogeorgos & Panagiota Sergaki & Anastasia Kosma & Vassiliki Semou, 2018. "Organizational Models for Agricultural Cooperatives: Empirical Evidence for their Performance," Journal of the Knowledge Economy, Springer;Portland International Center for Management of Engineering and Technology (PICMET), vol. 9(4), pages 1123-1137, December.
    13. Teresa Hooks & Áine Macken-Walsh & Olive McCarthy & Carol Power, 2017. "The Impact of a Values-Based Supply Chain (VBSC) on Farm-Level Viability, Sustainability and Resilience: Case Study Evidence," Sustainability, MDPI, vol. 9(2), pages 1-19, February.
    14. Jasper Grashuis & Alexandre Magnier, 2018. "Product differentiation by marketing and processing cooperatives: A choice experiment with cheese and cereal products," Agribusiness, John Wiley & Sons, Ltd., vol. 34(4), pages 813-830, October.
    15. Justine Valette & Paul Amadieu & Patrick Sentis, 2018. "Les coopératives résistent-elles mieux ? Une analyse de survie des coopératives agricoles françaises," Post-Print hal-01990418, HAL.
    16. Chunyang Han & Amjad Pervez & Jingqiong Wu & Xiaojing Shen & Dezhi Zhang, 2020. "Home-Delivery-Oriented Agri-Food Supply Chain Alliance: Framework, Management Strategies, and Cooperation Stability Control," Sustainability, MDPI, vol. 12(16), pages 1-34, August.

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