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Relationship Marketing: Challenges for the Organization

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  • Gronroos, Christian

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  • Gronroos, Christian, 1999. "Relationship Marketing: Challenges for the Organization," Journal of Business Research, Elsevier, vol. 46(3), pages 327-335, November.
    • Handle: RePEc:eee:jbrese:v:46:y:1999:i:3:p:327-335
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    References listed on IDEAS

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    1. Schultz, Don E., 1996. "The inevitability of integrated communications," Journal of Business Research, Elsevier, vol. 37(3), pages 139-146, November.
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    Cited by:

    1. Quang Linh Huynh, 2018. "A Thorough Assessment of the Causal Relationship from Tourist Satisfaction to Destination Loyalty: A Study in Tra Vinh," International Journal of Economics and Financial Issues, Econjournals, vol. 8(2), pages 191-197.
    2. O'Malley, Lisa & Prothero, Andrea, 2004. "Beyond the frills of relationship marketing," Journal of Business Research, Elsevier, vol. 57(11), pages 1286-1294, November.
    3. Coviello, Nicole E. & Brodie, Roderick J. & Munro, Hugh J., 2000. "An investigation of marketing practice by firm size," Journal of Business Venturing, Elsevier, vol. 15(5-6), pages 523-545.

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