Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising
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DOI: 10.1016/j.jbusres.2017.12.017
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References listed on IDEAS
- Na, Woonbong & Marshall, Roger & Son, Youngseok, 2003. "How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 86-95, March.
- Dahlstrom, Robert & Ingram, Rhea, 2003. "Social networks and the adverse selection problem in agency relationships," Journal of Business Research, Elsevier, vol. 56(9), pages 767-775, September.
- Lichtenthal, J. David & Shani, David, 2000. "Fostering Client-Agency Relationships: A Business Buying Behavior Perspective," Journal of Business Research, Elsevier, vol. 49(3), pages 213-228, September.
- Mohd. Nishat Faisal & Bilal Mustafa Khan, 2008. "Selecting an Advertising Agency: A Multi-Criteria Decision Making Approach," Vision, , vol. 12(4), pages 13-22, October.
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Cited by:
- Aura COLAN & Tincuta VRABIE & Alexandru CAPATANA & Geanina COLAN, 2020. "Quality Monitoring Model In Educational And Public Institutions In The Conditions Of Sustainable Development," Proceedings of the INTERNATIONAL MANAGEMENT CONFERENCE, Faculty of Management, Academy of Economic Studies, Bucharest, Romania, vol. 14(1), pages 445-453, November.
- Reginald Masocha, 2018. "Contrasting Contemporary Advertising Media Strategies of Small Retail Firms:," Journal of Economics and Behavioral Studies, AMH International, vol. 10(6), pages 162-170.
- Pemer, Frida & Skjølsvik, Tale, 2019. "The cues that matter: Screening for quality signals in the ex ante phase of buying professional services," Journal of Business Research, Elsevier, vol. 98(C), pages 352-365.
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Keywords
Advertising services; Advertising quality; Enterprise; Perception of advertising quality; Multidimensional scaling;All these keywords.
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