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Response-time measurement of group purchasing-decision power structures

Author

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  • Marshall, Roger
  • Reday, Peter Alan
  • Woonbong, Na
  • Agrawal, Shashank Shekhar

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Suggested Citation

  • Marshall, Roger & Reday, Peter Alan & Woonbong, Na & Agrawal, Shashank Shekhar, 2007. "Response-time measurement of group purchasing-decision power structures," Journal of Business Research, Elsevier, vol. 60(7), pages 711-719, July.
    • Handle: RePEc:eee:jbrese:v:60:y:2007:i:7:p:711-719
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    References listed on IDEAS

    as
    1. Na, Woonbong & Marshall, Roger & Son, Youngseok, 2003. "How Businesses Buy Advertising Agency Services: A Way to Segment Advertising Agencies' Markets?," Journal of Advertising Research, Cambridge University Press, vol. 43(1), pages 86-95, March.
    2. Lewin, Jeffrey E. & Donthu, Naveen, 2005. "The influence of purchase situation on buying center structure and involvement: a select meta-analysis of organizational buying behavior research," Journal of Business Research, Elsevier, vol. 58(10), pages 1381-1390, October.
    3. Donald Jackson Jr & Richard Burdick & Janet Keith, "undated". "Industrial Buying Center Influence: A Situational Approach," Working Papers 2144711, Department of Economics, W. P. Carey School of Business, Arizona State University.
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