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Performance Implications of a Retail Purchasing Network: The Role of Social Capital

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  • Seevers, Matthew T.
  • Skinner, Steven J.
  • Dahlstrom, Robert

Abstract

This study employs social capital theory to examine how a retail buyer's network of industry peers influences retail performance. We propose that performance is enhanced by three network resources –access, referral, and influence – that result from two structural facets of a retail buyer's network: contact diversity and contact position. We test the model by collecting sociometric data that measures interpersonal ties among 84 retail buyers operating in the same geographic territory in the U.S. golf industry. The results offer evidence that network resources lead to higher levels of performance, even when accounting for differences in human capital and organizational resources. The paper concludes with a discussion of managerial and theoretical implications.

Suggested Citation

  • Seevers, Matthew T. & Skinner, Steven J. & Dahlstrom, Robert, 2010. "Performance Implications of a Retail Purchasing Network: The Role of Social Capital," Journal of Retailing, Elsevier, vol. 86(4), pages 310-321.
    • Handle: RePEc:eee:jouret:v:86:y:2010:i:4:p:310-321
    DOI: 10.1016/j.jretai.2010.07.002
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    References listed on IDEAS

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    Cited by:

    1. Charl de Villiers & Matteo La Torre & Vida Botes, 2022. "Accounting and social capital: A review and reflections on future research opportunities," Accounting and Finance, Accounting and Finance Association of Australia and New Zealand, vol. 62(4), pages 4485-4521, December.
    2. Chou, En-Yi & Lin, Cheng-Yu & Huang, Heng-Chiang, 2016. "Fairness and devotion go far: Integrating online justice and value co-creation in virtual communities," International Journal of Information Management, Elsevier, vol. 36(1), pages 60-72.
    3. Barthelemy Chollet & Mickaël Géraudel & Caroline Danièle Mothe, 2013. "Generating Business Referrals for SMEs: The Contingent Value of CEOs' Social Capital," Grenoble Ecole de Management (Post-Print) hal-00915173, HAL.
    4. Kozlenkova, Irina V. & Hult, G. Tomas M. & Lund, Donald J. & Mena, Jeannette A. & Kekec, Pinar, 2015. "The Role of Marketing Channels in Supply Chain Management," Journal of Retailing, Elsevier, vol. 91(4), pages 586-609.
    5. Barthelemy Chollet & Mickaël Géraudel & Caroline Danièle Mothe, 2013. "Generating Business Referrals for SMEs: The Contingent Value of CEOs' Social Capital," Post-Print hal-00915173, HAL.
    6. Wäsche, Hagen, 2015. "Interorganizational cooperation in sport tourism: A social network analysis," Sport Management Review, Elsevier, vol. 18(4), pages 542-554.
    7. Vieira, Valter Afonso & Jaramillo, Jorge Fernando & Agnihotri, Raj & Molina, Ana Carolina Severino, 2023. "Salespeople’s competitive intelligence, efficiency, and performance: The role of intelligence diversity and manager's tenure," Journal of Business Research, Elsevier, vol. 159(C).
    8. Hofer, Christian & Jin, Henry & Swanson, R. David & Waller, Matthew A. & Williams, Brent D., 2012. "The Impact of Key Retail Accounts on Supplier Performance: A Collaborative Perspective of Resource Dependency Theory," Journal of Retailing, Elsevier, vol. 88(3), pages 412-420.
    9. Arnold, Todd J. & Grewal, Dhruv & Motyka, Scott & Kim, Namwoon & Sharma, Arun & Srivastava, Rajendra, 2019. "Store Manager–Store Performance Relationship: A Research Note," Journal of Retailing, Elsevier, vol. 95(2), pages 144-155.

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