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Fostering Client-Agency Relationships: A Business Buying Behavior Perspective

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  • Lichtenthal, J. David
  • Shani, David

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  • Lichtenthal, J. David & Shani, David, 2000. "Fostering Client-Agency Relationships: A Business Buying Behavior Perspective," Journal of Business Research, Elsevier, vol. 49(3), pages 213-228, September.
  • Handle: RePEc:eee:jbrese:v:49:y:2000:i:3:p:213-228
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    References listed on IDEAS

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    1. Johnston, Wesley J. & Spekman, Robert E., 1982. "Special section on industrial buying behavior: Introduction," Journal of Business Research, Elsevier, vol. 10(2), pages 133-134, June.
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    Cited by:

    1. Pi-Fang Hsu, 2012. "Selection model based on ANP and GRA for independent media agencies," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 1-17, January.
    2. Bachnik, Katarzyna & Nowacki, Robert & SzopiƄski, Tomasz S., 2018. "Determinants of assessing the quality of advertising services - The perspective of enterprises active and inactive in advertising," Journal of Business Research, Elsevier, vol. 88(C), pages 474-480.
    3. Liesch, Peter W. & Wilson, Elizabeth J., 2005. "Business-to-business relationship architecture and networks among Australia, New Zealand, and Asian firms: introduction to the special issue," Journal of Business Research, Elsevier, vol. 58(2), pages 168-172, February.

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