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The determinants of approval of online consumer revenge

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  • de Campos Ribeiro, Gisèle
  • Butori, Raphaëlle
  • Le Nagard, Emmanuelle

Abstract

Because of its audience and ease of use, the Internet is a particularly powerful tool for spreading the vindictive messages of highly unsatisfied customers who wish to harm companies' reputations.

Suggested Citation

  • de Campos Ribeiro, Gisèle & Butori, Raphaëlle & Le Nagard, Emmanuelle, 2018. "The determinants of approval of online consumer revenge," Journal of Business Research, Elsevier, vol. 88(C), pages 212-221.
    • Handle: RePEc:eee:jbrese:v:88:y:2018:i:c:p:212-221
    DOI: 10.1016/j.jbusres.2018.03.024
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    Cited by:

    1. Fu, Xiaorong & Pang, Jing & Gursoy, Dogan, 2022. "Effects of online commercial friendships on customer revenge following a service failure," Journal of Business Research, Elsevier, vol. 153(C), pages 102-114.
    2. Sharma, Isha & Jain, Kokil & Behl, Abhishek, 2020. "Effect of service transgressions on distant third-party customers: The role of moral identity and moral judgment," Journal of Business Research, Elsevier, vol. 121(C), pages 696-712.
    3. Akrout, Houcine & Mrad, Mona, 2023. "Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation," Journal of Business Research, Elsevier, vol. 154(C).
    4. Hamby, Anne & Orazi, Davide & Moreau, Patrick, 2024. "Whose story is this? Source reveal as a communication tactic to increase consumers’ advocacy for social causes," Journal of Business Research, Elsevier, vol. 170(C).
    5. Giovanni Peira & Riccardo Beltramo & Maria Beatrice Pairotti & Alessandro Bonadonna, 2018. "Foodservice in a UNESCO Site: The Restaurateurs’ Perception on Communication and Promotion Tools," Sustainability, MDPI, vol. 10(8), pages 1-17, August.
    6. Le, Hoang Tran Phuoc Mai & Park, Jungkun, 2024. "Drives of in-store revenge consumption in the post-pandemic: A study in China," Journal of Retailing and Consumer Services, Elsevier, vol. 79(C).

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