Consumer behavior on cashback websites: Network strategies
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DOI: 10.1016/j.jbusres.2015.12.015
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References listed on IDEAS
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Cited by:
- Afonso Vieira, Valter & Agnihotri, Raj & de Almeida, Marcos Inácio Severo & Lopes, Evandro Luiz, 2022. "How cashback strategies yield financial benefits for retailers: The mediating role of consumers’ program loyalty," Journal of Business Research, Elsevier, vol. 141(C), pages 200-212.
- María Teresa Ballestar & Pilar Grau-Carles & Jorge Sainz, 2019. "Predicting customer quality in e-commerce social networks: a machine learning approach," Review of Managerial Science, Springer, vol. 13(3), pages 589-603, June.
- Xu, Lina & Roy, Abhijit, 2022. "Cashback as cash forward: The serial mediating effect of time/effort and money savings," Journal of Business Research, Elsevier, vol. 149(C), pages 30-37.
- Ata Allah Taleizadeh & Alireza Mahmoudzade Varzi & Hadi Akbarzadeh Khorshidi & Mahsa Noori-daryan, 2024. "Retail pricing, cashback and refund decisions in a supply chain with e-shop and direct channels," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 23(2), pages 140-163, April.
- Ata Allah Taleizadeh & Alireza Mahmoudzade Varzi & Alireza Amjadian & Mahsa Noori-daryan & Ioannis Konstantaras, 2023. "How cash-back strategy affect sale rate under refund and customers’ credit," Operational Research, Springer, vol. 23(1), pages 1-69, March.
- Christino, Juliana Maria Magalhães & Silva, ThaÃs Santos & Cardozo, Erico Aurélio Abreu & de Pádua Carrieri, Alexandre & de Paiva Nunes, Patricia, 2019. "Understanding affiliation to cashback programs: An emerging technique in an emerging country," Journal of Retailing and Consumer Services, Elsevier, vol. 47(C), pages 78-86.
- Ballestar, María Teresa & Grau-Carles, Pilar & Sainz, Jorge, 2018. "Customer segmentation in e-commerce: Applications to the cashback business model," Journal of Business Research, Elsevier, vol. 88(C), pages 407-414.
- Ye Qiu & Ram C. Rao, 2020. "Increasing Retailer Loyalty Through the Use of Cash Back Rebate Sites," Marketing Science, INFORMS, vol. 39(4), pages 743-762, July.
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Keywords
Cashback; Electronic commerce; Affiliation marketing; PLS-SEM;All these keywords.
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