Development of market Mavenism traits: Antecedents and moderating effects of culture, gender, and personal beliefs
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DOI: 10.1016/j.jbusres.2015.08.027
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- Cleveland, Mark & Bartikowski, Boris, 2018. "Cultural and identity antecedents of market mavenism: Comparing Chinese at home and abroad," Journal of Business Research, Elsevier, vol. 82(C), pages 354-363.
- Heesup Han & Antonio Ariza-Montes & Pilar Tirado-Valencia & Soyeun Lee, 2020. "Volunteering Attitude, Mental Well-Being, and Loyalty for the Non-Profit Religious Organization of Volunteer Tourism," Sustainability, MDPI, vol. 12(11), pages 1-16, June.
- Sudipta Mukherjee, 2022. "Consumer altruism and risk taking: why do altruistic consumers take more risks?," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 19(4), pages 781-803, December.
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Keywords
Mavens; Actively caring behavior model; Gender; Culture; Religious beliefs;All these keywords.
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