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The golden rule of forecasting: Objections, refinements, and enhancements

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  • Soyer, Emre
  • Hogarth, Robin M.

Abstract

In providing a “golden rule” for forecasting, Armstrong, Green, and Graefe (this issue) raise aspirations that reliable forecasting is possible. They advocate a conservative approach that mainly involves extrapolating from the present. We comment on three issues that relate to their proposed Golden Rule: its scope of application, the importance of highly improbable events, and the challenges of communicating forecasts.

Suggested Citation

  • Soyer, Emre & Hogarth, Robin M., 2015. "The golden rule of forecasting: Objections, refinements, and enhancements," Journal of Business Research, Elsevier, vol. 68(8), pages 1702-1704.
    • Handle: RePEc:eee:jbrese:v:68:y:2015:i:8:p:1702-1704
    DOI: 10.1016/j.jbusres.2015.03.029
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    References listed on IDEAS

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    1. Manel Baucells & Juan A. Carrasco & Robin M. Hogarth, 2008. "Cumulative Dominance and Heuristic Performance in Binary Multiattribute Choice," Operations Research, INFORMS, vol. 56(5), pages 1289-1304, October.
    2. Armstrong, J. Scott & Green, Kesten C. & Graefe, Andreas, 2015. "Golden rule of forecasting: Be conservative," Journal of Business Research, Elsevier, vol. 68(8), pages 1717-1731.
    3. Hogarth, Robin M. & Soyer, Emre, 2015. "Communicating forecasts: The simplicity of simulated experience," Journal of Business Research, Elsevier, vol. 68(8), pages 1800-1809.
    4. Robin M. Hogarth & Natalia Karelaia, 2006. "Regions of Rationality: Maps for Bounded Agents," Decision Analysis, INFORMS, vol. 3(3), pages 124-144, September.
    5. Soyer, Emre & Hogarth, Robin M., 2012. "The illusion of predictability: How regression statistics mislead experts," International Journal of Forecasting, Elsevier, vol. 28(3), pages 695-711.
    6. Daniel G. Goldstein & Eric J. Johnson & William F. Sharpe, 2008. "Choosing Outcomes versus Choosing Products: Consumer-Focused Retirement Investment Advice," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 35(3), pages 440-456, August.
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    Cited by:

    1. López Menéndez, Ana Jesús & Pérez Suárez, Rigoberto, 2017. "Forecasting Performance and Information Measures. Revisiting the M-Competition /Evaluación de Predicciones y Medidas de Información. Reexamen de la M-Competición," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 35, pages 299-314, Mayo.
    2. Green, Kesten C. & Armstrong, J. Scott & Graefe, Andreas, 2015. "Golden rule of forecasting rearticulated: Forecast unto others as you would have them forecast unto you," Journal of Business Research, Elsevier, vol. 68(8), pages 1768-1771.

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